Moeen Naseer Butt
Moeen Naseer Butt
Assistant Professor of Marketing, Lahore University of Management Sciences
Verified email at
Cited by
Cited by
The misuse of accounting-based approximations of Tobin’sq in a world of market-based assets
NT Bendle, MN Butt
Marketing Science 37 (3), 484-504, 2018
Clustering, knowledge sharing, and intrabrand competition: A multiyear analysis of an evolving franchise system
MN Butt, KD Antia, BR Murtha, V Kashyap
Journal of Marketing 82 (1), 74-92, 2018
Tobin’s Q approximation as a metric of firm performance: an empirical evaluation
MN Butt, AS Baig, FJ Seyyed
Journal of Strategic Marketing, 1-17, 2021
The Marketing Implications of Financial Accounting
NT Bendle, J Knowles, MN Butt
Marketing Accountability for Marketing and Non-marketing Outcomes 18, 15-47, 2021
The impact of growth, governance, and geography on franchise performance
MN Butt
The University of Western Ontario (Canada), 2017
Mitigating the negative effect of intrabrand clustering: the role of interbrand clustering and firm size
MN Butt
Journal of Brand Management, 1-15, 2022
Superfood quinoa: a farmer’s journey into unchartered waters
FJ Seyyed, MN Butt, O Malik, R Mazhar
Emerald Emerging Markets Case Studies 9 (3), 1-23, 2019
The system can't perform the operation now. Try again later.
Articles 1–7