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Co-authors
Neil BendleTerry College of Business, University of GeorgiaVerified email at uga.edu- Fazal Jawad SeyyedLahore University of Management SciencesVerified email at lums.edu.pk
- Ahmed S. BaigBoise State UniversityVerified email at boisestate.edu
- Vishal KashyapProfessor of Marketing, University of GrazVerified email at uni-graz.at
- Brian R. MurthaUniversity of KentuckyVerified email at uky.edu
- Kersi D. AntiaProfessor of Marketing, Ivey Business School, CanadaVerified email at ivey.ca
- Jonathan KnowlesType 2 ConsultingVerified email at type2consulting.com
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Moeen Naseer Butt
Assistant Professor of Marketing, Lahore University of Management Sciences
Verified email at lums.edu.pk