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Marla Royne Stafford
Marla Royne Stafford
Other namesMarla Royne, Marla B. Royne
Verified email at unlv.edu
Title
Cited by
Cited by
Year
Determining uses and gratifications for the Internet
TF Stafford, MR Stafford, LL Schkade
Decision sciences 35 (2), 259-288, 2004
16882004
Green issues: dimensions of environmental concern
MR Zimmer, TF Stafford, MR Stafford
Journal of business research 30 (1), 63-74, 1994
7441994
An international analysis of emotional and rational appeals in services vs goods advertising
ND Albers‐Miller, MR Stafford
Journal of consumer marketing 16 (1), 42-57, 1999
4881999
Demographic discriminators of service quality in the banking industry
M Royne Stafford
Journal of services marketing 10 (4), 6-22, 1996
4381996
Retail services advertising: The effects of appeal, medium, and service
MR Stafford, E Day
Journal of Advertising 24 (1), 57-71, 1995
3921995
A contingency approach: The effects of spokesperson type and service type on service advertising perceptions
MR Stafford, TF Stafford, E Day
Journal of advertising 31 (2), 17-35, 2002
3852002
Identifying motivations for the use of commercial web sites
TF Stafford, MR Stafford
Information Resources Management Journal (IRMJ) 14 (1), 22-30, 2001
3352001
The public health implications of consumers' environmental concern and their willingness to pay for an eco‐friendly product
MB Royne, M Levy, J Martinez
Journal of Consumer Affairs 45 (2), 329-343, 2011
2862011
Tangibility in services advertising: An investigation of verbal versus visual cues
MR Stafford
Journal of advertising 25 (3), 13-28, 1996
2751996
An expanded model of logistics service quality: Incorporating logistics information technology
CC Bienstock, MB Royne, D Sherrell, TF Stafford
International Journal of Production Economics 113 (1), 205-222, 2008
2402008
Determinants of service quality and satisfaction in the auto casualty claims process
M Royne Stafford, TF Stafford, BP Wells
Journal of Services Marketing 12 (6), 426-440, 1998
2151998
Cross-cultural examination of online shopping behavior: A comparison of Norway, Germany, and the United States
R Smith, G Deitz, MB Royne, JD Hansen, M Grünhagen, C Witte
Journal of Business Research 66 (3), 328-335, 2013
1972013
Opportunities for involvement research: A scale-development approach
E Day, MR Stafford, A Camacho
Journal of advertising 24 (3), 69-75, 1995
1881995
Consumer acceptance of online auctions: An extension and revision of the TAM
BB Stern, MB Royne, TF Stafford, CC Bienstock
Psychology & Marketing 25 (7), 619-636, 2008
1682008
Consumer bidding behavior on Internet auction sites
BS Marla Royne Stafford
International Journal of Electronic Commerce 7 (1), 135-150, 2002
1572002
The human lens: How anthropomorphic reasoning varies by product complexity and enhances personal value
PM Hart, SR Jones, MB Royne
Journal of Marketing Management 29 (1-2), 105-121, 2013
1402013
The effectiveness of benefit type and price endings in green advertising
MB Royne, J Martinez, J Oakley, AK Fox
Green Advertising and the Reluctant Consumer, 77-94, 2016
1372016
Understanding consumer response to sponsorship information: A resource‐matching approach
GD Deitz, SW Myers, MR Stafford
Psychology & Marketing 29 (4), 226-239, 2012
1272012
International services advertising: an examination of variation in appeal use for experiential and utilitarian services
ND Albers‐Miller, M Royne Stafford
Journal of Services Marketing 13 (4/5), 390-406, 1999
1251999
Advertising, promotion, and new media
MR Stafford, RJ Faber
Routledge, 2015
1222015
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