Marla Royne Stafford
Marla Royne Stafford
Other namesMarla Royne, Marla B. Royne
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Cited by
Cited by
Determining uses and gratifications for the Internet
TF Stafford, MR Stafford, LL Schkade
Decision sciences 35 (2), 259-288, 2004
Green issues: dimensions of environmental concern
MR Zimmer, TF Stafford, MR Stafford
Journal of business research 30 (1), 63-74, 1994
An international analysis of emotional and rational appeals in services vs goods advertising
ND Albers‐Miller, MR Stafford
Journal of consumer marketing 16 (1), 42-57, 1999
Demographic discriminators of service quality in the banking industry
M Royne Stafford
Journal of services marketing 10 (4), 6-22, 1996
Retail services advertising: The effects of appeal, medium, and service
MR Stafford, E Day
Journal of Advertising 24 (1), 57-71, 1995
A contingency approach: The effects of spokesperson type and service type on service advertising perceptions
MR Stafford, TF Stafford, E Day
Journal of advertising 31 (2), 17-35, 2002
Identifying motivations for the use of commercial web sites
TF Stafford, MR Stafford
Information Resources Management Journal (IRMJ) 14 (1), 22-30, 2001
The public health implications of consumers' environmental concern and their willingness to pay for an eco‐friendly product
MB Royne, M Levy, J Martinez
Journal of Consumer Affairs 45 (2), 329-343, 2011
Tangibility in services advertising: An investigation of verbal versus visual cues
MR Stafford
Journal of advertising 25 (3), 13-28, 1996
An expanded model of logistics service quality: Incorporating logistics information technology
CC Bienstock, MB Royne, D Sherrell, TF Stafford
International Journal of Production Economics 113 (1), 205-222, 2008
Determinants of service quality and satisfaction in the auto casualty claims process
M Royne Stafford, TF Stafford, BP Wells
Journal of Services Marketing 12 (6), 426-440, 1998
Cross-cultural examination of online shopping behavior: A comparison of Norway, Germany, and the United States
R Smith, G Deitz, MB Royne, JD Hansen, M Grünhagen, C Witte
Journal of Business Research 66 (3), 328-335, 2013
Opportunities for involvement research: A scale-development approach
E Day, MR Stafford, A Camacho
Journal of advertising 24 (3), 69-75, 1995
Consumer acceptance of online auctions: An extension and revision of the TAM
BB Stern, MB Royne, TF Stafford, CC Bienstock
Psychology & Marketing 25 (7), 619-636, 2008
Consumer bidding behavior on Internet auction sites
BS Marla Royne Stafford
International Journal of Electronic Commerce 7 (1), 135-150, 2002
The human lens: How anthropomorphic reasoning varies by product complexity and enhances personal value
PM Hart, SR Jones, MB Royne
Journal of Marketing Management 29 (1-2), 105-121, 2013
The effectiveness of benefit type and price endings in green advertising
MB Royne, J Martinez, J Oakley, AK Fox
Green Advertising and the Reluctant Consumer, 77-94, 2016
Understanding consumer response to sponsorship information: A resource‐matching approach
GD Deitz, SW Myers, MR Stafford
Psychology & Marketing 29 (4), 226-239, 2012
International services advertising: an examination of variation in appeal use for experiential and utilitarian services
ND Albers‐Miller, M Royne Stafford
Journal of Services Marketing 13 (4/5), 390-406, 1999
Advertising, promotion, and new media
MR Stafford, RJ Faber
Routledge, 2015
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