Michel Tuan Pham
Michel Tuan Pham
Kravis Professor of Business, Columbia University
Verified email at - Homepage
Cited by
Cited by
All negative moods are not equal: Motivational influences of anxiety and sadness on decision making
R Raghunathan, MT Pham
Organizational behavior and human decision processes 79 (1), 56-77, 1999
Representativeness, relevance, and the use of feelings in decision making
MT Pham
Journal of consumer research 25 (2), 144-159, 1998
Ideals and oughts and the reliance on affect versus substance in persuasion
MT Pham, T Avnet
Journal of consumer research 30 (4), 503-518, 2004
Affect monitoring and the primacy of feelings in judgment
MT Pham, JB Cohen, JW Pracejus, GD Hughes
Journal of consumer research 28 (2), 167-188, 2001
Emotion and rationality: A critical review and interpretation of empirical evidence
MT Pham
Review of general psychology 11 (2), 155-178, 2007
Relatedness, prominence, and constructive sponsor identification
GV Johar, MT Pham
Journal of marketing research 36 (3), 299-312, 1999
The nature and role of affect in consumer behavior
JB Cohen, MT Pham, EB Andrade
Handbook of consumer psychology 4, 297-348, 2008
Promotion and prevention across mental accounts: When financial products dictate consumers& investment goals
R Zhou, MT Pham
Journal of consumer research 31 (1), 125-135, 2004
The logic of feeling
MT Pham
Journal of Consumer Psychology 14 (4), 360-369, 2004
When do people rely on affective and cognitive feelings in judgment? A review
R Greifeneder, H Bless, MT Pham
Personality and Social Psychology Review 15 (2), 107-141, 2011
When arousal influences ad evaluation and valence does not (and vice versa)
G Gorn, M Tuan Pham, L Yatming Sin
Journal of consumer Psychology 11 (1), 43-55, 2001
Effects of involvement, arousal, and pleasure on the recognition of sponsorship stimuli
MT Pham
ACR North American Advances, 1992
Market prominence biases in sponsor identification: Processes and consequentiality
MT Pham, GV Johar
Psychology & Marketing 18 (2), 123-143, 2001
Promotion and Prevention in Consumer Decision Making: The state of the art and theoretical propositions
MT Pham, ET Higgins
Inside consumption: Consumer motives, goals, and desires, 8-43, 2005
Affective reactions to consumption situations: A pilot investigation
C Derbaix, MT Pham
Journal of Economic Psychology 12 (2), 325-355, 1991
Informational properties of anxiety and sadness, and displaced coping
R Raghunathan, MT Pham, KP Corfman
Journal of Consumer Research 32 (4), 596-601, 2006
The seven sins of consumer psychology
MT Pham
Journal of consumer psychology 23 (4), 411-423, 2013
Pour un développement des mesures de l'affectif en marketing: synthèse des prérequis
C Derbaix, MT Pham
Recherche et Applications en Marketing (French Edition) 4 (4), 71-87, 1989
Cue representation and selection effects of arousal on persuasion
MT Pham
Journal of consumer Research 22 (4), 373-387, 1996
Search and alignment in judgment revision: Implications for brand positioning
MT Pham, AV Muthukrishnan
Journal of Marketing Research 39 (1), 18-30, 2002
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