| Characterizing participants in activities protecting the environment: A focus on donating, recycling, and conservation behaviors KL Granzin, JE Olsen Journal of Public Policy & Marketing 10 (2), 1-27, 1991 | 627 | 1991 |
| A comparison of print advertisements from the United States and France A Biswas, JE Olsen, V Carlet Journal of Advertising 21 (4), 73-81, 1992 | 386 | 1992 |
| Wowing the millennials: creating brand equity in the wine industry L Nowak, L Thach, JE Olsen Journal of Product & Brand Management 15 (5), 316-323, 2006 | 342 | 2006 |
| Market segment analysis to target young adult wine drinkers EC Thach, JE Olsen Agribusiness: An International Journal 22 (3), 307-322, 2006 | 314 | 2006 |
| Influencing consumers’ selection of domestic versus imported products: implications for marketing based on a model of helping behavior JE Olsen, A Biswas, KL Granzin Journal of the Academy of Marketing Science 21, 307-321, 1993 | 240 | 1993 |
| Wine for my generation: exploring how US wine consumers are socialized to wine JE Olsen, L Thach And, L Nowak Journal of Wine Research 18 (1), 1-18, 2007 | 231 | 2007 |
| Gaining retailers' assistance in fighting counterfeiting: Conceptualization and empirical test of a helping model JE Olsen, KL Granzin Journal of Retailing 68 (1), 90, 1992 | 137 | 1992 |
| Americans’ choice of domestic over foreign products: a matter of helping behavior? KL Granzin, JE Olsen Journal of Business Research 43 (1), 39-54, 1998 | 135 | 1998 |
| Consumer self‐confidence in wine purchases JE Olsen, KJ Thompson, TK Clarke International Journal of Wine Marketing 15 (3), 40-51, 2003 | 123 | 2003 |
| Using attribution theory to explain tourists' attachments to place-based brands UR Orth, A Stöckl, R Veale, J Brouard, A Cavicchi, M Faraoni, M Larreina, ... Journal of business research 65 (9), 1321-1327, 2012 | 119 | 2012 |
| The search for new wine consumers: marketing focus on consumer lifestyle or lifecycle EC Thach, JE Olsen International Journal of Wine Marketing 16 (3), 44-57, 2004 | 118 | 2004 |
| The impact of environmental protection and hedonistic values on organic wine purchases in the US J Olsen, L Thach, L Hemphill International Journal of Wine Business Research 24 (1), 47-67, 2012 | 107 | 2012 |
| An investigation of determinants of recycling consumer behavior. AL Jackson, JE Olsen, KL Granzin, AC Burns Advances in Consumer Research 20 (1), 1993 | 98 | 1993 |
| Wine and health perceptions: Exploring the impact of gender, age and ethnicity on consumer perceptions of wine and health KJ Chang, MWL Thach, J Olsen Wine Economics and Policy 5 (2), 105-113, 2016 | 97 | 2016 |
| Knowledge, performance, and exporter satisfaction: an exploratory study G Wang, JE Olsen Journal of Global Marketing 15 (3-4), 39-64, 2002 | 87 | 2002 |
| The role of service quality in influencing brand attachments at winery visitor centers EC Thach, J Olsen Journal of Quality Assurance in Hospitality & Tourism 7 (3), 59-77, 2006 | 77 | 2006 |
| Profiling the high frequency wine consumer by price segmentation in the US market L Thach, J Olsen Wine Economics and Policy 4 (1), 53-59, 2015 | 76 | 2015 |
| The impact of the visual content of advertisements upon the perceived vacation experience. JE Olsen, JH Alexander, SD Roberts Tourism services marketing: advances in theory and practice. Special …, 1986 | 72 | 1986 |
| Using channels constructs to explain dealers' willingness to help manufactures combat counterfeiting JE Olsen, KL Granzin Journal of Business Research 27 (2), 147-170, 1993 | 69 | 1993 |
| Market segmentation for fast-food restaurants in an era of health conciousness KL Grazin, JE Olsen Journal of Restaurant & Foodservice Marketing 2 (2), 1-20, 1997 | 57 | 1997 |
