Susan Myers
Cited by
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Understanding consumer response to sponsorship information: A resource‐matching approach
GD Deitz, SW Myers, MR Stafford
Psychology & Marketing 29 (4), 226-239, 2012
A field guide to the birds of Borneo
S Myers, R Allen
New Holland, 2009
The moderating effect of personality traits on attitudes toward advertisements: A contingency framework.
SD Myers, S Sen, A Alexandrov
Management & Marketing 5 (3), 2010
Recognizing consumer issues in DTC pharmaceutical advertising
MB Royne, SD Myers
Journal of Consumer Affairs 42 (1), 60-80, 2008
Birds of Borneo
S Myers
Bloomsbury Publishing, 2016
Direct-to-consumer advertising: Exposure, behavior, and policy implications
SD Myers, MB Royne, GD Deitz
Journal of Public Policy & Marketing 30 (1), 110-118, 2011
An eye-tracking study of attention to brand-identifying content and recall of taboo advertising
SD Myers, GD Deitz, BA Huhmann, S Jha, JH Tatara
Journal of Business Research 111, 176-186, 2020
Advertising effectiveness:" understanding the value of creativity in advertising", a review study in India
P Sharma
Online Journal of Communication and Media Technologies 2 (3), 1, 2012
Programme–ad congruence: Integrating advertising and entertainment
SD Myers, MB Royne, G Deitz
International Journal of Advertising 33 (1), 61-90, 2014
Experiential learning and consumer behavior: An exercise in consumer decision making.
SD Myers
Journal for Advancement of Marketing Education 17, 2010
A review of historic and recent bird records from Lombok, Indonesia
SD Myers, KD Bishop
Forktail 21, 149, 2005
Risks, benefits, and competitive interference: consumer perceptions of prescription drug versus dietary supplement advertising
MB Royne, SD Myers, G Deitz, AK Fox
Journal of Current Issues & Research in Advertising 37 (1), 59-79, 2016
Instagram source effects: The impact of familiarity and likeability on influencer outcomes
S Myers
Journal of marketing development and competitiveness 15 (3), 2021
The impact of Persuasion knowledge cues on social media engagement: A look at pet influencer marketing
S Myers, S Sen, H Syrdal, P Woodroof
Journal of Marketing Theory and Practice, 1-18, 2022
A resource-matching based view of sponsorship information processing
GD Deitz, SW Myers, M Markley
Journal of Current Issues & Research in Advertising 31 (1), 75-87, 2009
Wildlife of Southeast Asia
S Myers
Princeton University Press, 2016
Interracial Couples in Ads: Do Consumers' Gender and Racial Differences Affect Their Reactions?
S Bhat, S Myers, M Royne
Journal of Current Issues & Research in Advertising 39 (2), 160-177, 2018
Facebook and Pharmaceutical Companies: An Industry in Need of Guidance
SD Myers
Online Journal of Communication and Media Technologies 2 (3), 28-70, 2012
Influencer marketing and the growth of affiliates: The effects of language features on engagement behavior
HA Syrdal, S Myers, S Sen, PJ Woodroof, WC McDowell
Journal of Business Research 163, 113875, 2023
A profitable new definition of health
SW Myers, M Royne Stafford
Journal of Consumer Marketing 24 (1), 5-7, 2007
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