| Understanding consumer response to sponsorship information: A resource‐matching approach GD Deitz, SW Myers, MR Stafford Psychology & Marketing 29 (4), 226-239, 2012 | 121 | 2012 |
| A field guide to the birds of Borneo S Myers, R Allen New Holland, 2009 | 100 | 2009 |
| The moderating effect of personality traits on attitudes toward advertisements: A contingency framework. SD Myers, S Sen, A Alexandrov Management & Marketing 5 (3), 2010 | 98 | 2010 |
| Recognizing consumer issues in DTC pharmaceutical advertising MB Royne, SD Myers Journal of Consumer Affairs 42 (1), 60-80, 2008 | 97 | 2008 |
| Birds of Borneo S Myers Bloomsbury Publishing, 2016 | 60 | 2016 |
| Direct-to-consumer advertising: Exposure, behavior, and policy implications SD Myers, MB Royne, GD Deitz Journal of Public Policy & Marketing 30 (1), 110-118, 2011 | 58 | 2011 |
| An eye-tracking study of attention to brand-identifying content and recall of taboo advertising SD Myers, GD Deitz, BA Huhmann, S Jha, JH Tatara Journal of Business Research 111, 176-186, 2020 | 39 | 2020 |
| Advertising effectiveness:" understanding the value of creativity in advertising", a review study in India P Sharma Online Journal of Communication and Media Technologies 2 (3), 1, 2012 | 35 | 2012 |
| Programme–ad congruence: Integrating advertising and entertainment SD Myers, MB Royne, G Deitz International Journal of Advertising 33 (1), 61-90, 2014 | 29 | 2014 |
| Experiential learning and consumer behavior: An exercise in consumer decision making. SD Myers Journal for Advancement of Marketing Education 17, 2010 | 22 | 2010 |
| A review of historic and recent bird records from Lombok, Indonesia SD Myers, KD Bishop Forktail 21, 149, 2005 | 21 | 2005 |
| Risks, benefits, and competitive interference: consumer perceptions of prescription drug versus dietary supplement advertising MB Royne, SD Myers, G Deitz, AK Fox Journal of Current Issues & Research in Advertising 37 (1), 59-79, 2016 | 18 | 2016 |
| Instagram source effects: The impact of familiarity and likeability on influencer outcomes S Myers Journal of marketing development and competitiveness 15 (3), 2021 | 17 | 2021 |
| The impact of Persuasion knowledge cues on social media engagement: A look at pet influencer marketing S Myers, S Sen, H Syrdal, P Woodroof Journal of Marketing Theory and Practice, 1-18, 2022 | 14 | 2022 |
| A resource-matching based view of sponsorship information processing GD Deitz, SW Myers, M Markley Journal of Current Issues & Research in Advertising 31 (1), 75-87, 2009 | 14 | 2009 |
| Wildlife of Southeast Asia S Myers Princeton University Press, 2016 | 12 | 2016 |
| Interracial Couples in Ads: Do Consumers' Gender and Racial Differences Affect Their Reactions? S Bhat, S Myers, M Royne Journal of Current Issues & Research in Advertising 39 (2), 160-177, 2018 | 9 | 2018 |
| Facebook and Pharmaceutical Companies: An Industry in Need of Guidance SD Myers Online Journal of Communication and Media Technologies 2 (3), 28-70, 2012 | 8 | 2012 |
| Influencer marketing and the growth of affiliates: The effects of language features on engagement behavior HA Syrdal, S Myers, S Sen, PJ Woodroof, WC McDowell Journal of Business Research 163, 113875, 2023 | 4 | 2023 |
| A profitable new definition of health SW Myers, M Royne Stafford Journal of Consumer Marketing 24 (1), 5-7, 2007 | 4 | 2007 |
