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Rebecca VanMeter
Rebecca VanMeter
Associate Professor of Marketing, Ball State University
Verified email at bsu.edu - Homepage
Title
Cited by
Cited by
Year
Generation Y’s ethical ideology and its potential workplace implications
RA VanMeter, DB Grisaffe, LB Chonko, JA Roberts
Journal of business ethics 117, 93-109, 2013
2972013
Of “likes” and “pins”: The effects of consumers’ attachment to social media
RA VanMeter, DB Grisaffe, LB Chonko
Journal of Interactive Marketing 32 (1), 70-88, 2015
2432015
Serving first for the benefit of others: Preliminary evidence for a hierarchical conceptualization of servant leadership
DB Grisaffe, R VanMeter, LB Chonko
Journal of Personal Selling & Sales Management 36 (1), 40-58, 2016
1802016
Don't just “Like” me, promote me: How attachment and attitude influence brand related behaviors on social media
R VanMeter, HA Syrdal, S Powell-Mantel, DB Grisaffe, ET Nesson
Journal of Interactive Marketing 43 (1), 83-97, 2018
1572018
What’s done in the dark will be brought to the light: effects of influencer transparency on product efficacy and purchase intentions
PJ Woodroof, KM Howie, HA Syrdal, R VanMeter
Journal of Product & Brand Management 29 (5), 675-688, 2020
1092020
In search of clarity on servant leadership: domain specification and reconceptualization
R VanMeter, LB Chonko, DB Grisaffe, EA Goad
AMS review 6, 59-78, 2016
492016
The pedagogy of vulnerability and marketing education: Cultivating self-expansion in a time of separation
HA Syrdal, BA Vander Schee, RA VanMeter, PJ Woodroof
Journal of Marketing Education 45 (1), 91-100, 2023
92023
The not so passé MBA: Podcasts as marketing cases
RA VanMeter, S Schetzsle, K Howie
Marketing Education Review 29 (2), 142-146, 2019
72019
The truth about transparency and authenticity on social media: how brands communicate and how customers respond: an abstract
K Coker, K Howie, H Syrdal, R Vanmeter, P Woodroof
Back to the Future: Using Marketing Basics to Provide Customer Value …, 2018
52018
Of" likes" and" pins": Measuring consumers' emotional attachment to social media
RA VanMeter
The University of Texas at Arlington, 2014
52014
Merchmenot: Applying merchandising concepts with active learning
RA VanMeter, BA Vander Schee
Marketing education review 31 (2), 111-118, 2021
22021
Better together, again
J Mead, R VanMeter
Marketing Education Review 31 (2), 53-54, 2021
12021
DOES WELLNESS LEAD TO HAPPIER, BETTER PERFORMING SALESPEOPLE?
E Goad, R VanMeter
The 2012 National Conference in Sales Management Proceedings, 44-47, 2012
12012
IT’S TIME: ESTABLISHING AN AUTHENTIC MARKETING PEDAGOGICAL DISPOSITION
BA Vander Schee, RA VanMeter, PJ Woodroof, HA Syrdal
Journal for Advancement of Marketing Education 31 (2), 16, 2023
2023
Spending All Your Money on Me: Influencer Marketing’s Impact on Engagement
RA VanMeter, MC Peasley, PJ Woodroof
2022
The future looks good: a picture from marketing scholars of where we go from here
D Haytko, B McDonald, B Rutherford, R VanMeter
Journal of Marketing Theory and Practice 29 (1), 1-2, 2021
2021
Looking on the bright side: Rewarding civil behavior in academia
JG Manegold, RA VanMeter, WJ Casper
Industrial and Organizational Psychology 12 (4), 376-380, 2019
2019
Special Sessions Description: Advancing the Cause of Cause-Related Marketing
J Coleman, K Howie, P Woodroof, R VanMeter
Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing …, 2016
2016
If You Want More than Just “Likes,” Attachment is Better than Attitude
R VanMeter, HA Syrdal, SP Mantel, ET Nesson
Keller Center Research Report, 7, 0
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