Dhruv Grewal
Dhruv Grewal
Professor of Marketing & Toyota Chair of Commerce and Electronic Business, Babson College
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Cited by
Cited by
Effects of Price, Brand, and Store Information on Buyers' Product Evaluations
WB Dodds, KB Monroe, D Grewal
Journal of Marketing Research, 1991
Retailing management
M Levy, BA Weitz, D Grewal
Irwin/McGraw-Hill, 2014
Factors influencing the effectiveness of relationship marketing: A meta-analysis
RW Palmatier, RP Dant, D Grewal, KR Evans
Journal of marketing 70 (4), 136-153, 2006
The influence of multiple store environment cues on perceived merchandise value and patronage intentions
J Baker, A Parasuraman, D Grewal, GB Voss
Journal of marketing 66 (2), 120-141, 2002
The impact of technology on the quality-value-loyalty chain: a research agenda
A Parasuraman, D Grewal
Journal of the academy of marketing science 28 (1), 168-174, 2000
The Effects of Price-Comparison Advertising on Buyers’ Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions,”
D Grewal, K Monroe, ram Krishnan
Journal of Marketing 62 (2), 46-60, 1998
Customer experience management in retailing: An organizing framework
D Grewal, M Levy, V Kumar
Journal of retailing 85 (1), 1-14, 2009
The influence of store environment on quality inferences and store image
J Baker, D Grewal, A Parasuraman
Journal of the academy of marketing science 22, 328-339, 1994
The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions
D Grewal, R Krishnan, J Baker, N Borin
Journal of retailing 74 (3), 331-352, 1998
Understanding service convenience
LL Berry, K Seiders, D Grewal
Journal of marketing 66 (3), 1-17, 2002
An experimental approach to making retail store environmental decisions
J Baker, D Grewal, M Levy
Journal of retailing 68 (4), 445-460, 1992
Challenges and opportunities in multichannel customer management
SA Neslin, D Grewal, R Leghorn, V Shankar, ML Teerling, JS Thomas, ...
Journal of service research 9 (2), 95-112, 2006
Marketing research
A Parasuraman, D Grewal, R Krishnan
Cengage Learning, 2006
How artificial intelligence will change the future of marketing
T Davenport, A Guha, D Grewal, T Bressgott
Journal of the Academy of Marketing Science 48, 24-42, 2020
Assessing the predictive validity of two methods of measuring self-image congruence
MJ Sirgy, D Grewal, TF Mangleburg, J Park, KS Chon, CB Claiborne, ...
Journal of the academy of marketing science 25, 229-241, 1997
Customer experience management in retailing: understanding the buying process
NM Puccinelli, RC Goodstein, D Grewal, R Price, P Raghubir, D Stewart
Journal of retailing 85 (1), 15-30, 2009
Do satisfied customers buy more? Examining moderating influences in a retailing context
K Seiders, GB Voss, D Grewal, AL Godfrey
Journal of marketing 69 (4), 26-43, 2005
Consumer satisfaction and perceived quality: complementary or divergent constructs?
JB Gotlieb, D Grewal, SW Brown
Journal of applied psychology 79 (6), 875, 1994
A comparative longitudinal analysis of theoretical perspectives of interorganizational relationship performance
RW Palmatier, RP Dant, D Grewal
Journal of marketing 71 (4), 172-194, 2007
The roles of price, performance, and expectations in determining satisfaction in service exchanges
GB Voss, A Parasuraman, D Grewal
Journal of marketing 62 (4), 46-61, 1998
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