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Co-authors
Shelby D. HuntThe Jerry S. Rawls and P.W. Horn Professor of Marketing,Texas Tech UniversityVerified email at ttu.edu
Eli JonesProfessor of Marketing and Former Dean, Mays Business School - Texas A&M UniversityVerified email at ejaglobal.com
Fernando JaramilloAssociate Professor, University of Texas at ArlingtonVerified email at uta.edu
K. Michele KacmarUniversity of South AlabamaVerified email at southalabama.edu
Rebecca VanMeterAssociate Professor of Marketing, Ball State UniversityVerified email at bsu.edu
Roy HowellProfessor of Marketing, Texas Tech UniversityVerified email at ttu.edu
Deva RangarajanIESEG School of ManagementVerified email at ieseg.fr
Kirk WakefieldBaylor UniversityVerified email at baylor.edu
James R LumpkinDean, College of Business and Technology, The University of Texas at TylerVerified email at uttyler.edu
Marjorie J. CooperBaylor UniversityVerified email at baylor.edu