‪Hyojin Nam‬ - ‪Google Scholar‬

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	All	Since 2019
Citations	90	90
h-index	3	3
i10-index	3	3

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Hyojin Nam

Hyojin Nam

Solbridge international school of business

Verified email at solbridge.ac.kr

International marketing


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How inter-country similarities moderate the effects of consumer ethnocentrism and cosmopolitanism in out-group country perceptions: An Asian perspective CM Han, H Nam International Marketing Review 37 (1), 130-155, 2020	41	2020
The changing nature of consumer animosity and cosmopolitanism among young, individualistic consumers in emerging Asia: evidence from China CM Han, X Wang, H Nam Asia Pacific Journal of Marketing and Logistics 33 (2), 647-666, 2021	25	2021
Can corporate philanthropy change consumers’ perceptions of Japanese multinationals and reduce animosity toward them? CM Han, KA Kim, H Nam Asia Pacific Journal of Marketing and Logistics 32 (1), 65-85, 2020	19	2020
Perceived brand localness of foreign brands and its impacts on brand trust and purchase intentions in developing countries in Asia: a social identity theory perspective CM Han, H Nam, D Swanepoel International Marketing Review 40 (6), 1297-1324, 2023	3	2023
Corporate philanthropy by foreign multinationals in developing countries in Asia: do local consumers truly matter? CM Han, H Nam, ST Waddi Asia Pacific Business Review, 1-24, 2022	2	2022

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