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Co-authors
Bruno LussierHEC MontréalVerified email at hec.ca
Heiko WielandCollege of Business, California State University Monterey BayVerified email at csumb.edu
Brian RutherfordKennesaw State UniversityVerified email at kennesaw.edu
Stephen L. VargoSiegfried Centennial Chair of Marketing and Supply Chain Management, University of OklahomaVerified email at ou.edu
Scott B. FriendSchaefer Endowed Chair in Marketing, University of DaytonVerified email at udayton.edu
Alex HamwiMarketingVerified email at missouristate.edu
Willy BolanderRader II Professor of Industrial Distribution, Texas A&M UniversityVerified email at tamu.edu
Deva RangarajanIESEG School of ManagementVerified email at ieseg.fr
Michael AhearneC.T. Bauer Professor of Marketing, University of HoustonVerified email at uh.edu
Christopher R. PlouffeGary W. Rollins College of Business, University of Tennessee -- Chattanooga (UTC)Verified email at utc.edu
James G.AndersonPurdue UniversityVerified email at purdue.edu
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Nathaniel Hartmann
Associate Professor of Marketing and Innovation, University of South Florida
Verified email at usf.edu