| An empirical confirmation of segments in the Australian wine market J Hall International journal of wine marketing 11 (1), 19-35, 1999 | 94 | 1999 |
| Positive and negative brand beliefs and brand defection/uptake M Winchester, J Romaniuk, S Bogomolova European Journal of Marketing 42 (5/6), 553-570, 2008 | 65 | 2008 |
| A longitudinal investigation of the impact of faculty reflective practices on students' evaluations of teaching T Winchester, M Winchester British Journal of Educational Technology, 2013 | 54 | 2013 |
| Negative brand beliefs and brand usage M Winchester, J Romaniuk International Journal of Market Research 50 (3), 355-375, 2008 | 51 | 2008 |
| If you build it will they come?; Exploring the student perspective of weekly student evaluations of teaching MK Winchester, TM Winchester Assessment & evaluation in higher education 37 (6), 671-682, 2012 | 42 | 2012 |
| Focus on your customer through segmentation J Hall, M Winchester The Australian and New Zealand Wine Industry Journal 15 (2), 93-96, 2000 | 41 | 2000 |
| What's really driving wine consumers? J Hall, M Winchester Australian & New Zealand Wine Industry Journal 15 (4), 2000 | 39 | 2000 |
| Exploring the impact of faculty reflection on weekly student evaluations of teaching TM Winchester, M Winchester International Journal for Academic Development 16 (2), 119-131, 2011 | 34 | 2011 |
| Seeking romance and a once in a life-time experience: Considering attributes that attract honeymooners to destinations M Winchester, T Winchester, F Alvey, H Adams ANZMAC 2011 conference proceedings: Marketing in the Age of Consumerism …, 2011 | 33 | 2011 |
| Empirical analysis of Spawton’s (1991) segmentation of the Australian wine market J Hall, M Winchester ACR Asia-Pacific Advances, 2001 | 24 | 2001 |
| Evaluative and descriptive response patterns to negative image attributes M Winchester, J Romaniuk European Marketing Academy, 2003 | 21 | 2003 |
| Calibrating your brand image measurement technique by utilising empirical generalisations MK Winchester, M Fletcher Journal of Brand Management 8, 99-110, 2000 | 20 | 2000 |
| Demographic product segmentation in financial services products in Australia and New Zealand G Lees, M Winchester, S De Silva Journal of Financial Services Marketing 21, 240-250, 2016 | 16 | 2016 |
| An exploration of consumer attitudes and purchasing patterns in fair trade coffee and tea M Winchester, R Arding, M Nenycz-Thiel Journal of Food Products Marketing 21 (5), 552-567, 2015 | 16 | 2015 |
| Do radio stations in New Zealand target successfully? M Winchester, G Lees Australasian Marketing Journal 21 (1), 52-58, 2013 | 15 | 2013 |
| Brand user profiles seldom change and seldom differ Z Anesbury, M Winchester, R Kennedy Marketing Letters 28, 523-535, 2017 | 14 | 2017 |
| Do customer profiles change over time? An investigation of the success of targeting consumers of Australia’s top 10 banks–2009 and 2011 G Lees, M Winchester Journal of Financial Services Marketing 19, 4-16, 2014 | 13 | 2014 |
| Extending the double jeopardy and duplication of purchase laws to the wine market D Wilson, M Winchester International Journal of Wine business research 31 (2), 163-179, 2019 | 10 | 2019 |
| Exploring academics’ approaches to managing team assessment N Augar, CJ Woodley, D Whitefield, M Winchester International Journal of Educational Management 30 (6), 1150-1162, 2016 | 9 | 2016 |
| Exploring the utility of using a VLE weekly student evaluations of teaching T Winchester, M Winchester ICICTE 2010: Readings in Technology and Education: Proceedings of ICICTE …, 2010 | 7 | 2010 |
Jenni RomaniukEhrenberg-Bass Institute, University of South AustraliaVerified email at MarketingScience.info
