| Emotional intelligence in marketing exchanges B Kidwell, DM Hardesty, BR Murtha, S Sheng Journal of marketing 75 (1), 78-95, 2011 | 341 | 2011 |
| Marketing doctrine: a principles-based approach to guiding marketing decision making in firms G Challagalla, BR Murtha, B Jaworski Journal of Marketing 78 (4), 4-20, 2014 | 126 | 2014 |
| The joint effects of ex ante contractual completeness and ex post governance on compliance in franchised marketing channels V Kashyap, BR Murtha Journal of Marketing 81 (3), 130-153, 2017 | 89 | 2017 |
| Selling to barricaded buyers KS Chase, B Murtha Journal of Marketing 83 (6), 2-20, 2019 | 33 | 2019 |
| Clustering, knowledge sharing, and intrabrand competition: A multiyear analysis of an evolving franchise system MN Butt, KD Antia, BR Murtha, V Kashyap Journal of Marketing 82 (1), 74-92, 2018 | 28 | 2018 |
| The threat from within: Account managers' concern about opportunism by their own team members BR Murtha, G Challagalla, AK Kohli Management Science 57 (9), 1580-1593, 2011 | 28 | 2011 |
| A CLOSER LOOK AT EMOTIONAL INTELLIGENCE IN MARKETING EXCHANGE. B Kidwell, DM Hardesty, BR Murtha, S Sheng Gfk-Marketing Intelligence Review 4 (1), 2012 | 13 | 2012 |
| The joint and multilevel effects of training and incentives from upstream manufacturers on downstream salespeople’s efforts S Magnotta, B Murtha, G Challagalla Journal of Marketing Research 57 (4), 695-716, 2020 | 12 | 2020 |
| Interlocking Networks: How and When Do Connections Between Buying and Selling Teams Affect Customer Solutions? BR Murtha, SG Bharadwaj, C Van den Bulte MSI Report 14, 2014 | 6 | 2014 |
| Developing and deploying effective customer solutions: The role of networks within and between buying and selling teams BR Murtha, SS Bharadwaj, C Van den Bulte ISBM Report, 6-2009, 2009 | 5 | 2009 |
| Control system diversity: Implications for selling centers BR Murtha, TA Shervani, GN Challagalla, BL Kirkman Journal of Business Research 67 (9), 1870-1876, 2014 | 4 | 2014 |
| Peaking at the right time: Perceptions, expectations, and effects BR Murtha Organizational Behavior and Human Decision Processes 120 (1), 62-72, 2013 | 3 | 2013 |
| Secondary Selling: Beyond the Salesperson–Customer Dyad. MR Burchett, B Murtha, AK Kohli Journal of Marketing, 2023 | | 2023 |
| EXPRESS: Secondary Selling: Beyond the Salesperson-Customer Dyad MR Burchett, B Murtha, AK Kohli Journal of Marketing, 00222429221138302, 2022 | | 2022 |
| 2014 SHELBY D. HUNT/HAROLD H. MAYNARD AWARD G Challagalla, B Murtha, B Jaworski Journal of Marketing, v-v, 2015 | | 2015 |
| Zigzagging across the boundary: Examining the interplay of marketing activities within and between firms BR Murtha Georgia Institute of Technology, 2008 | | 2008 |
