Follow
Brian R. Murtha
Brian R. Murtha
Verified email at uky.edu
Title
Cited by
Cited by
Year
Emotional intelligence in marketing exchanges
B Kidwell, DM Hardesty, BR Murtha, S Sheng
Journal of marketing 75 (1), 78-95, 2011
3792011
Marketing doctrine: a principles-based approach to guiding marketing decision making in firms
G Challagalla, BR Murtha, B Jaworski
Journal of Marketing 78 (4), 4-20, 2014
1472014
The joint effects of ex ante contractual completeness and ex post governance on compliance in franchised marketing channels
V Kashyap, BR Murtha
Journal of Marketing 81 (3), 130-153, 2017
1132017
Selling to barricaded buyers
KS Chase, B Murtha
Journal of Marketing 83 (6), 2-20, 2019
562019
Clustering, knowledge sharing, and intrabrand competition: A multiyear analysis of an evolving franchise system
MN Butt, KD Antia, BR Murtha, V Kashyap
Journal of marketing 82 (1), 74-92, 2018
382018
The threat from within: Account managers' concern about opportunism by their own team members
BR Murtha, G Challagalla, AK Kohli
Management Science 57 (9), 1580-1593, 2011
322011
The joint and multilevel effects of training and incentives from upstream manufacturers on downstream salespeople’s efforts
S Magnotta, B Murtha, G Challagalla
Journal of Marketing Research 57 (4), 695-716, 2020
192020
Secondary selling: beyond the salesperson–customer dyad
MR Burchett, B Murtha, AK Kohli
Journal of Marketing 87 (4), 575-600, 2023
142023
A closer look at emotional intelligence in marketing exchange
B Kidwell, DM Hardesty, BR Murtha, S Sheng
NIM Marketing Intelligence Review 4 (1), 24-31, 2012
122012
Interlocking Networks: How and When Do Connections Between Buying and Selling Teams Affect Customer Solutions?
BR Murtha, SG Bharadwaj, C Van den Bulte
MSI report no. In, 14-120, 2014
72014
Control system diversity: Implications for selling centers
BR Murtha, TA Shervani, GN Challagalla, BL Kirkman
Journal of Business Research 67 (9), 1870-1876, 2014
52014
Developing and deploying effective customer solutions: The role of networks within and between buying and selling teams
BR Murtha, SS Bharadwaj, C Van den Bulte
ISBM Report, 6-2009, 2009
52009
Peaking at the right time: Perceptions, expectations, and effects
BR Murtha
Organizational Behavior and Human Decision Processes 120 (1), 62-72, 2013
32013
2014 SHELBY D. HUNT/HAROLD H. MAYNARD AWARD
G Challagalla, B Murtha, B Jaworski
Journal of Marketing, v-v, 2015
2015
Zigzagging across the boundary: Examining the interplay of marketing activities within and between firms
BR Murtha
Georgia Institute of Technology, 2008
2008
The system can't perform the operation now. Try again later.
Articles 1–15