| Predicting airline passengers’ loyalty using artificial neural network theory B Singh Journal of air transport management 94, 102080, 2021 | 47 | 2021 |
| Accreditation and ranking of higher education institutions (HEIs): review, observations and recommendations for the Indian higher education system JO Fernandes, B Singh The TQM Journal 34 (5), 1013-1038, 2022 | 41 | 2022 |
| Understanding the role of image, quality and price for developing prestigious mass brands B Singh Asia Pacific Journal of Marketing and Logistics 35 (3), 533-559, 2023 | 16 | 2023 |
| Emerging trends in branding strategy B Singh International Journal of Marketing & Business Communication 1 (3), 34-42, 2012 | 16 | 2012 |
| Conceptualization and measurement of consumer based brand equity for airlines B Singh Indian Journal of Marketing 48 (9), 7-25, 2018 | 15 | 2018 |
| Healthcare Employee Engagement Using the Internet of Things: A Systematic Overview P Paul, B Singh The Adoption and Effect of Artificial Intelligence on Human Resources …, 2023 | 13 | 2023 |
| Aviation MRO: A comprehensive review of factors affecting productivity of Aircraft Maintenance Organization DC Chandola, K Jaiswal, S Verma, B Singh 2022 Advances in Science and Engineering Technology International …, 2022 | 13 | 2022 |
| Consumer behavior toward mobile phone handsets S Jain, B Singh International Conference on Innovative Computing and Communications …, 2019 | 12 | 2019 |
| Understanding the relationship between customer satisfaction, customer engagement and repeat purchase behaviour DR Sharma, B Singh Vision 27 (4), 449-457, 2023 | 10 | 2023 |
| Measuring Consumer Based Brand Equity of Prestigious Mass Brands Using Masstige Mean Score Scale B Singh International Journal of Consumer Studies, 2022 | 8 | 2022 |
| An Assessment Women Teachers' Work-Life Balance in Higher Education Institutions A Hasib, B Singh, V Tanwar International Journal for Global Academic & Scientific Research 1 (4), 17-29, 2022 | 7 | 2022 |
| Aviation MRO: A case study of social psychology elements of human factor affecting work performance K Jaiswal, S Dalkilic, S Verma, B Singh 2019 Advances in Science and Engineering Technology International …, 2019 | 7 | 2019 |
| Understanding Influence of Social Media Marketing of Masstige Fashion Brands on Generation Z Female Indian Consumers B Singh, A Dagur Indian Journal of Marketing 52 (5), 8 - 24, 2022 | 4 | 2022 |
| BUILDING BRAND LOYALTY IN INDIAN HOSPITALITY INDUSTRY. B Singh International Journal of Marketing & Business Communication 1 (1), 2012 | 4 | 2012 |
| Five decades of self‐congruity in consumer behaviour research: A systematic review and future research agenda M Kolańska-Stronka, B Singh International journal of consumer studies, 1 - 46, 2023 | 3 | 2023 |
| Safety culture in aircraft maintenance organizations of United Arab Emirates K Jaiswal, A Al-Mahadin, S Verma, B Singh 2018 Advances in Science and Engineering Technology International …, 2018 | 3 | 2018 |
| Determinants of service excellence in online shopping: An empirical investigation B Singh, A Nigam International Journal of Marketing and Business Communication 3 (3), 47-56, 2014 | 3 | 2014 |
| Impact of inventory holding period on profitability: A study of cement manufacturing companies S Singh, B Singh IAHRW International Journal of Social Sciences Review 6 (4), 680-684, 2018 | 2 | 2018 |
| Preparing to lead the bandwagon: A case of growing Indian aviation industry K Jaiswal, S Verma, B Singh 2018 Advances in Science and Engineering Technology International …, 2018 | 2 | 2018 |
| Measuring effectiveness of branding strategy using second order factor analysis B Singh International Journal of Trade & Global Business Perspectives 3 (2), 929, 2014 | 2 | 2014 |
