| The Dual Nature of Escapism in Video Gaming: A Meta-Analytic Approach U Hussain, S Jabarkhail, G Cunningham, J Madsen Computers in Human Behavior Reports 3 (10081), 1-12, 2021 | 34 | 2021 |
| “I can be who I Am when I play tekken 7”: E-sports women participants from the islamic republic of Pakistan U Hussain, B Yu, GB Cunningham, G Bennett Games and Culture 16 (8), 978-1000, 2021 | 33 | 2021 |
| The Case for LGBT Diversity and Inclusion in Sport Business G Cunningham, U Hussain Sport & Entertainment Review 5 (1), 2020 | 24 | 2020 |
| ‘These are “our” sports’: Kabaddi and Kho-Kho women athletes from the Islamic Republic of Pakistan U Hussain, G Cunningham International Review for the Sociology of Sport, 2020 | 15 | 2020 |
| The Muslim community and sport scholarship: A scoping review to advance sport management research U Hussain, GB Cunningham European Sport Management Quarterly 24 (2), 536-558, 2024 | 12 | 2024 |
| The determinants of Muslim women's pro-sport Hijab purchase intention: a theory of planned behavior perspective U Hussain, GB Cunningham European Sport Management Quarterly 23 (4), 1249-1268, 2023 | 5 | 2023 |
| FIFA 2022 World Cup in Qatar: Under the gaze of western media K Swart, U Hussain Sports Mega-Events in Asia, 199-222, 2023 | 5 | 2023 |
| Ultimate fighting championship (UFC) 229: Orientalism vs. Occidentalism in the media U Hussain Journalism and Media 2 (4), 657-673, 2021 | 5 | 2021 |
| From the eyes of the beholders: the Shimshali sisters U Hussain, K Inayat, S Inayat, GB Cunningham Sport in Society 26 (4), 632-649, 2023 | 4 | 2023 |
| Unconventional means to enhance Muslim women’s inclusion in sports U Hussain | 3 | 2021 |
| Pakistan Accumulators (PVT) Limited (PAL)–a third world perspective U Hussain Emerald Emerging Markets Case Studies 4 (6), 1-15, 2014 | 3 | 2014 |
| Internal workforce, symbolism and licensed products: 17th Asian Games HW Lee, U Hussain, SS Park, S Shin, WT Shim Emerald Emerging Markets Case Studies 11 (1), 2021 | 2 | 2021 |
| The FIFA 2022 men's world cup: transformations in Qatar U Hussain, GB Cunningham Research Handbook on Major Sporting Events, 508-520, 2024 | 1 | 2024 |
| Women and Sports in Pakistan: Family Perpetuation of the Hymen Rupture Stigma U Hussain Family and Sport: Notable Contributions to Sociology, 57-72, 2023 | 1 | 2023 |
| Azeem Rafiq, an Object or a Subject?“Can the Subaltern Speak?” U Hussain, S Bien-Aimé Communication & Sport, 21674795241229624, 2024 | | 2024 |
| Physical activity among Muslim women: The roles of religious identity, health consciousness, and Muslim population density U Hussain, GB Cunningham Cogent Social Sciences 9 (2), 2244839, 2023 | | 2023 |
| Dispositional Malicious Envy and Workplace Deviance: Divergent Thinking as a Mediator U Hussain, I Mohr SAGE Open 13 (4), 21582440231200310, 2023 | | 2023 |
| The Footballization of China: Strategies for World Cup Glory U Hussain Journal of Sport Management 38 (1), 71-72, 2023 | | 2023 |
| Who Am ‘I’: Muslim LGBTQ+ Athlete Identity Development and Social Activism U Hussain, GB Cunningham Athletic Activism: Global Perspectives on Social Transformation, 47-64, 2023 | | 2023 |
| Repelolicer: A Reality or Snake Oil U Hussain, B Yu South Asian Journal of Business and Management Cases 10 (2), 167-179, 2021 | | 2021 |
George B. CunninghamUAA Endowed Professor of Sport Management at the University of FloridaVerified email at ufl.edu
