Jaqueline Pels
Jaqueline Pels
Verified email at
Cited by
Cited by
A brief review of systems theories and their managerial applications
C Mele, J Pels, F Polese
Service Science 2 (1-2), 126-135, 2010
An introduction to the viable systems approach and its contribution to marketing
S Barile, J Pels, F Polese, M Saviano
Journal of Business Market Management 5 (2), 54-78, 2012
Exchange relationships in consumer markets?
J Pels
European Journal of Marketing 33 (1/2), 19-37, 1999
A Holistic Market Conceptualization
C Mele, J Pels, K Storbacka
Journal of the Academy of Marketing Science 43 (1), 2015
A new perspective on market dynamics Market plasticity and the stability–fluidity dialectics
S Nenonen, Kjellberg, Hans, J Pels, C Lilliemay, L Sara, M Cristina, ...
Marketing Theory,, 1-21, 2014
Integrating transactional and relational marketing exchange: a pluralistic perspective
J Pels, NE Coviello, RJ Brodie
Journal of Marketing Theory and Practice 8 (3), 11-20, 2000
Do we really understand business marketing? Getting beyond the RM and BM matrimony
J Pels, K M÷ller, M Saren
Journal of Business & Industrial Marketing 24 (5/6), 322-336, 2009
Identification and management of key clients
J Pels
European Journal of Marketing 26 (5), 5-21, 1992
Benchmarking business-to-business marketing practices in emerging and developed economies: Argentina compared to the USA and New Zealand
J Pels, RJ Brodie, WJ Johnston
Journal of Business & Industrial Marketing 19 (6), 386-396, 2004
Business-to-business marketing practices in West Africa, Argentina and the United States
KQ Dadzie, WJ Johnston, J Pels
Journal of Business & Industrial Marketing 23 (2), 115-123, 2008
Profiling marketing practice in an emerging economy: the Argentine case
J Pels, RJ Brodie
Journal of Global Marketing 17 (1), 67-91, 2004
"Value co-creation: using a viable systems approach to draw implications from organizational theories
J Pels, F Polese, RJ Brodie
Mercati e CompetitivitÓ, 2012
Buyer-seller exchange situations: four empirical cases
A Lindgreen, J Pels
Journal of Relationship Marketing 1 (3-4), 69-93, 2002
A comment on paradox and middle-range theory: universality, synthesis and supplement
M Saren, J Pels
Journal of Business & Industrial Marketing 23 (2), 105-107, 2008
A brief review of systems theories and their managerial applications. Service Science, 2 (1–2), 126–135
C Mele, J Pels, F Polese
The 4Ps of Relational Marketing, Perspectives, Perceptions, Paradoxes and Paradigms: Learnings from Organizational Theory and the Strategy Literature.
J Pels, M Saren
Journal of Relationship Marketing 4 (3-4), 59-84, 2006
Complexity and governance
S Barile, F Polese, J Pels, D Sarno
Global encyclopedia of public administration, public policy and Governanceá…, 2018
From Goods-Toward Service-Centered Marketing. The service-dominant logic of marketing: Dialog, debate, and directions
RJ Brodie, J Pels, M Saren
The system can't perform the operation now. Try again later.
Articles 1–18