Consumers’ attitude towards social media advertising and their behavioural response: The moderating role of corporate reputation H Boateng, AF Okoe Journal of Research in Interactive Marketing 9 (4), 299-312, 2015 | 333 | 2015 |
Assessing the determinants of internet banking adoption intentions: A social cognitive theory perspective H Boateng, RD Adam, FA Okoe, T Anning-Dorson Computers in Human Behaiviour 65, 468-478, 2016 | 263 | 2016 |
The effect of leadership styles on firm performance in Ghana A Puni, SB Ofei, A Okoe International Journal of Marketing Studies 6 (1), 177, 2014 | 204 | 2014 |
Determinants of consumers’ participation in the sharing economy: A social exchange perspective within an emerging economy context H Boateng, JPB Kosiba, AF Okoe International Journal of Contemporary Hospitality Management 31 (2), 718-733, 2019 | 151 | 2019 |
Examining customer engagement and brand loyalty in retail banking: The trustworthiness influence JPB Kosiba, H Boateng, AF Okoe Amartey, RO Boakye, R Hinson International Journal of Retail & Distribution Management 46 (8), 764-779, 2018 | 143 | 2018 |
Examining customers’ continuance intentions towards internet banking usage KS Ofori, H Boateng, AF Okoe, I Gvozdanovic Marketing Intelligence & Planning 35 (6), 756-773, 2017 | 135 | 2017 |
Determinants of consumers’ attitude towards social media advertising H Boateng, AF Okoe Journal of Creative Communications 10 (3), 248-258, 2015 | 74 | 2015 |
Trust and customer engagement in the banking sector in Ghana JP Kosiba, H Boateng, AF Okoe, R Hinson The Service industries journal 40 (13-14), 960-973, 2020 | 71 | 2020 |
Dark tourism: Exploring tourist's experience at the Cape Coast Castle, Ghana H Boateng, AF Okoe, RE Hinson Tourism management perspectives 27, 104-110, 2018 | 71 | 2018 |
Determinants of bank selection: A study of undergraduate students in the University of Ghana R Hinson, A Osarenkhoe, AF Okoe Journal of service science and management 6 (3), 197--205, 2013 | 52 | 2013 |
Service quality in the banking sector in Ghana AF Okoe, JS Adjei, A Osarenkhoe International Journal of Marketing Studies 5 (2), 81, 2013 | 50 | 2013 |
Examining brand loyalty from an attachment theory perspective H Boateng, JP Kosiba, DR Adam, KS Ofori, AF Okoe Marketing Intelligence & Planning 38 (4), 479-494, 2020 | 48 | 2020 |
Examining human resource practice outcomes and service innovation AF Okoe, H Boateng, B Narteh, RO Boakye The Service Industries Journal 38 (7-8), 431-445, 2018 | 48 | 2018 |
Factors affecting Ghanaian consumers' purchasing decision of bottled water F Quansah, A Okoe, B Angenu International Journal of Marketing Studies 7 (5), 76, 2015 | 43 | 2015 |
Effects of structural and bonding-based attachment on brand loyalty DR Adam, KS Ofori, AF Okoe, H Boateng African Journal of Economic and Management Studies 9 (3), 305-318, 2018 | 31 | 2018 |
Does personal innovativeness moderate the effect of irritation on consumers’ attitudes towards mobile advertising? H Boateng, AF Okoe, AB Omane Journal of Direct, Data and Digital Marketing Practice 17, 201-210, 2016 | 27 | 2016 |
Examining the relationship between trustworthiness and students’ attitudes toward knowledge sharing H Boateng, FG Agyemang, AF Okoe, TD Mensah Library Review 66 (1/2), 16-27, 2017 | 20 | 2017 |
The effects of job satisfaction, employee commitment, workplace friendship and team culture on service recovery performance A Okoe, H Boateng, T Mensah Management Science Letters 6 (11), 713-722, 2016 | 19 | 2016 |
The relationship between human resource practices and knowledge sharing in service firms H Boateng, AF Okoe, TD Mensah Business Information Review 34 (2), 74-80, 2017 | 17 | 2017 |
Consumer attitudes toward and intentions to accept mobile advertising A Okoe, H Boateng Management Science Letters 5 (9), 833-842, 2015 | 16 | 2015 |