| Nature as extended-self: Sacred nature relationship and implications for responsible consumption behavior V Kunchamboo, CKC Lee, J Brace-Govan Journal of Business Research 74, 126-132, 2017 | 82 | 2017 |
| Generation Z in Malaysia: The four ‘E’generation F Tjiptono, G Khan, ES Yeong, V Kunchamboo The new Generation Z in Asia: Dynamics, differences, digitalisation, 149-163, 2020 | 54 | 2020 |
| Cultivating nature identity and ecological worldviews: A pathway to alter the prevailing dominant social paradigm V Kunchamboo, CKC Lee, J Brace-Govan Journal of Macromarketing 41 (3), 484-505, 2021 | 18 | 2021 |
| Four ecotourism archetypes: expressing symbolic desires V Kunchamboo, V Little Journal of Ecotourism 22 (4), 502-517, 2023 | 8 | 2023 |
| E-learning engagement and effectiveness during the COVID-19 pandemic: the interaction model WC Poon, V Kunchamboo, KY Koay International Journal of Human–Computer Interaction 40 (2), 393-408, 2024 | 6 | 2024 |
| Common Cause, coopetition or competition? Resource contestation in food waste recovery networks V Kunchamboo, VJ Little, SKA Cheah Journal of Macromarketing 43 (2), 255-273, 2023 | 4 | 2023 |
| The Meaning of Nature and its Implications for Individual Consumption Behavior. V Kunchamboo, CKC Lee Advances in Consumer Research 40, 2012 | 4 | 2012 |
| Retail Internet of Things: A Retailer-and Consumer-Oriented Literature Review. JAL Yeap, SK Ooi, T Ramayah, N Md Kassim, V Kunchamboo Global Business & Management Research 14, 2022 | 2 | 2022 |
| Generation Z in Malaysia: The Five ‘E’Generation (Electronically Engaged, Educated, Entrepreneurial, Empowered, and Environmentally Conscious) F Tjiptono, G Khan, ES Yeong, V Kunchamboo | 2 | 2020 |
| Common Cause, coopetition or competition? Resource contestation in food waste recovery networks (Jul, 10.1177/02761467221113456, 2022) V Kunchamboo, VJ Little, SKA Cheah JOURNAL OF MACROMARKETING 43 (2), 283-283, 2023 | 1 | 2023 |
| Managing Sustainable Food Consumption: A Case Study of a Food Bank in Malaysia: Teaching Case Study V Kunchamboo, SKA Cheah Socially Responsible Consumption and Marketing in Practice: Collection of …, 2022 | 1 | 2022 |
| Understanding identity transformation through cultural product consumption CL Chong, V Little, V Kunchamboo, CKC Lee Advance in Consumer Research 48, 38-42, 2020 | 1 | 2020 |
| Case 9: The Food Waste Crisis: Why Do Developing Countries Continue to Fail? V Kunchamboo Marketing Case Studies in Emerging Markets: Contemporary Multi-industry …, 2024 | | 2024 |
| Changing the climate in the classroom: an enquiry based approach V Little, LT Chan, SKA Cheah, SY Ewe, V Kunchamboo Macromarketing Society, 2021 | | 2021 |
| Ego-self to eco-self: how do we form the ecological self? V Kunchamboo, CKC Lee, JB Govan Global Marketing Conference, 279-279, 2018 | | 2018 |
| Strategi pemasaran Syarikat Inbisco Malaysia Sdn. Bhd V Kunchamboo Bahagian Pentadbiran Perniagaan, Fakulti Ekonomi dan Pentadbiran, Universiti …, 1995 | | 1995 |
| Self, nature and responsible consumption behaviour V Kunchamboo Monash University, 0 | | |
