| The effect of return policy leniency on consumer purchase and return decisions: A meta-analytic review N Janakiraman, HA Syrdal, R Freling Journal of retailing 92 (2), 226-235, 2016 | 318 | 2016 |
| Engagement with social media content: A qualitative exploration HA Syrdal, E Briggs Journal of Marketing Theory and Practice 26 (1-2), 4-22, 2018 | 179 | 2018 |
| Don't just “Like” me, promote me: How attachment and attitude influence brand related behaviors on social media R VanMeter, HA Syrdal, S Powell-Mantel, DB Grisaffe, ET Nesson Journal of Interactive Marketing 43 (1), 83-97, 2018 | 141 | 2018 |
| What’s done in the dark will be brought to the light: effects of influencer transparency on product efficacy and purchase intentions PJ Woodroof, KM Howie, HA Syrdal, R VanMeter Journal of Product & Brand Management 29 (5), 675-688, 2020 | 98 | 2020 |
| The matchmaking activity: An experiential learning exercise on influencer marketing for the digital marketing classroom A Kemp, E Randon McDougal, H Syrdal Journal of Marketing Education 41 (2), 141-153, 2019 | 66 | 2019 |
| The impact of Persuasion knowledge cues on social media engagement: a look at pet influencer marketing S Myers, S Sen, H Syrdal, P Woodroof Journal of Marketing Theory and Practice 32 (1), 43-60, 2024 | 25 | 2024 |
| Innovative knowledge management at Disney: human capital and queuing solutions for services RF Cope, RF Cope III, AN Bass, HA Syrdal Journal of Service Science (JSS) 4 (1), 2011 | 20 | 2011 |
| Influencer marketing and the growth of affiliates: The effects of language features on engagement behavior HA Syrdal, S Myers, S Sen, PJ Woodroof, WC McDowell Journal of Business Research 163, 113875, 2023 | 18 | 2023 |
| Storytelling is not just for marketing: Cultivating a storytelling culture throughout the organization A Kemp, R Gravois, H Syrdal, E McDougal Business Horizons 66 (3), 313-324, 2023 | 13 | 2023 |
| Developing a positive organizational image: The role of engagement with social media content HA Syrdal, E Briggs SMA Proceedings, 74-83, 2016 | 10 | 2016 |
| Telling the tale: Applying a strategic brand storytelling process for STP planning ER McDougal, HA Syrdal, R Gravois, A Kemp Journal of Strategic Marketing 31 (7), 1296-1316, 2023 | 9 | 2023 |
| The pedagogy of vulnerability and marketing education: Cultivating self-expansion in a time of separation HA Syrdal, BA Vander Schee, RA VanMeter, PJ Woodroof Journal of Marketing Education 45 (1), 91-100, 2023 | 8 | 2023 |
| Social religion: A cross-platform examination of the impact of religious influencer message cues on engagement–The Christian context S Myers, HA Syrdal, RV Mahto, SS Sen Technological Forecasting and Social Change 191, 122442, 2023 | 7 | 2023 |
| How to design a return policy N Janakiraman, H Syrdal, RE Freling Harvard Business Review 2, 2-5, 2016 | 7 | 2016 |
| Improvements to the e-learning environment: Meeting student needs. JL Foster, HA Syrdal Contemporary Issues in Education Research 2 (1), 1-8, 2009 | 6 | 2009 |
| THE POWER OF STORY: USING STORYTELLING TO INCREASE STUDENTS’CONFIDENCE AND COMPETENCE IN APPLYING MARKETING CONCEPTS ER McDougal, HA Syrdal, R Gravois, AF Kemp Marketing Education Review 31 (2), 119-124, 2021 | 5 | 2021 |
| The truth about transparency and authenticity on social media: how brands communicate and how customers respond: an abstract K Coker, K Howie, H Syrdal, R Vanmeter, P Woodroof Back to the Future: Using Marketing Basics to Provide Customer Value …, 2018 | 5 | 2018 |
| Exploring engagement with social media content HA Syrdal | 4 | 2016 |
| Strategies for managing organizational anxiety with knowledge management RF Cope, YB Baldwin, HA Syrdal Allied Academies International Conference. Academy of Management Information …, 2009 | 4 | 2009 |
| What Drives Consumer Behaviors Expressed on Social Media? An Examination of Engagement and Source Credibility HA Syrdal, S Bok Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings …, 2017 | 3 | 2017 |
Rebecca VanMeterAssociate Professor of Marketing, Ball State UniversityVerified email at bsu.edu
