| The effect of working relationship quality on salesperson performance and job satisfaction: Adaptive selling behavior in Korean automobile sales representatives JE Park, GD Deitz Journal of Business Research 59 (2), 204-213, 2006 | 217 | 2006 |
| Cross-national invariance of the entrepreneurial orientation scale JD Hansen, GD Deitz, M Tokman, LD Marino, KM Weaver Journal of Business Venturing 26 (1), 61-78, 2011 | 208 | 2011 |
| The effects of organizational and personal resources on stress, engagement, and job outcomes OM Karatepe, U Yavas, E Babakus, GD Deitz International Journal of Hospitality Management 74, 147-161, 2018 | 198 | 2018 |
| Cross-cultural examination of online shopping behavior: A comparison of Norway, Germany, and the United States R Smith, G Deitz, MB Royne, JD Hansen, M Grünhagen, C Witte Journal of Business Research 66 (3), 328-335, 2013 | 190 | 2013 |
| Understanding consumer response to sponsorship information: A resource‐matching approach GD Deitz, SW Myers, MR Stafford Psychology & Marketing 29 (4), 226-239, 2012 | 121 | 2012 |
| Joint venture stability and cooperation: Direct, indirect and contingent effects of resource complementarity and trust GD Deitz, M Tokman, RG Richey, RM Morgan Industrial Marketing Management 39 (5), 862-873, 2010 | 113 | 2010 |
| The effect of cause-related marketing on firm value: a look at Fortune’s most admired all-stars PJ Woodroof, GD Deitz, KM Howie, RD Evans Journal of the Academy of Marketing Science 47, 899-918, 2019 | 74 | 2019 |
| The role of corporate image for quality in the formation of attitudinal service loyalty S Jha, GD Deitz, E Babakus, U Yavas Journal of Service Research 16 (2), 155-170, 2013 | 72 | 2013 |
| Linking supply chain management with mass customization capability GJ Liu, GD Deitz, M Tokman, LS Beitelspacher International Journal of Physical Distribution & Logistics Management, 2011 | 67 | 2011 |
| The role of internal audit and user training in information security policy compliance T Stafford, G Deitz, Y Li Managerial Auditing Journal 33 (4), 410-424, 2018 | 62 | 2018 |
| A customer-focused approach to improve celebrity endorser effectiveness BD Carlson, DT Donavan, GD Deitz, BC Bauer, V Lala Journal of Business Research 109, 221-235, 2020 | 60 | 2020 |
| Antecedents and consequences of consumers' comparative value assessments across the relationship life cycle JD Hansen, LS Beitelspacher, GD Deitz Journal of Business Research 66 (4), 473-479, 2013 | 59 | 2013 |
| Direct-to-consumer advertising: Exposure, behavior, and policy implications SD Myers, MB Royne, GD Deitz Journal of Public Policy & Marketing 30 (1), 110-118, 2011 | 58 | 2011 |
| The face of contagion: Consumer response to service failure depiction in online reviews AK Fox, GD Deitz, MB Royne, JD Fox European Journal of Marketing 52 (1/2), 39-65, 2018 | 55 | 2018 |
| Sponsorship and shareholder value: A re-examination and extension GD Deitz, RD Evans Jr, JD Hansen Journal of Business Research 66 (9), 1427-1435, 2013 | 54 | 2013 |
| The effects of health consciousness and familiarity with DTCA on perceptions of dietary supplements MB Royne, AK Fox, GD Deitz, T Gibson Journal of Consumer Affairs 48 (3), 515-534, 2014 | 53 | 2014 |
| Eat, drink, and create content: a multi-method exploration of visual social media marketing content AK Fox, C Nakhata, GD Deitz International Journal of Advertising 38 (3), 450-470, 2019 | 52 | 2019 |
| EEG-Based Measures versus Panel Ratings: Predicting Social Media-Based Behavioral Response to Super Bowl Ads GD Deitz, MB Royne, MC Peasley, J Huang, JT Coleman Journal of Advertising Research 56 (2), 217-227, 2016 | 52 | 2016 |
| Does transparency influence the ethical behavior of salespeople? JE Cicala, AJ Bush, DL Sherrell, GD Deitz Journal of Business Research 67 (9), 1787-1795, 2014 | 44 | 2014 |
| An eye-tracking study of attention to brand-identifying content and recall of taboo advertising SD Myers, GD Deitz, BA Huhmann, S Jha, JH Tatara Journal of Business Research 111, 176-186, 2020 | 39 | 2020 |
John D. HansenAssociate Professor of Marketing, UAB Collat School of BusinessVerified email at uab.edu
