Marium Mateen Khan
Marium Mateen Khan
PhD Research Scholar, Institute of Business Management
Verified email at iobm.edu.pk
Title
Cited by
Cited by
Year
Product packaging and consumer purchase intentions
S Waheed, MM Khan, N Ahmad
Market Forces 13 (2), 97-114, 2018
102018
Online Grocery Shopping and Consumer Perception: A Case of Karachi Market in Pakistan
M Saleem, MM Khan, ME Ahmed, S Ali, N Shah, S Rafiq
Journal of Internet and e-Business Studies 2018 (2018), 1-13, 2018
82018
The Effect of Celebrity Endorsement on Consumer Purchase Intention – Evidence From Q Mobile Linq Advertisement
MM Khan
Pakistan Business Review 19 (4), 1065-1082, 2018
62018
Income, Social Class and Consumer Behavior: A Focus on Developing Nations
ME Ahmed, MM Khan, N Samad
International Journal of Applied Business and Economic Research 14 (10 …, 2016
62016
Ethics in Advertising: Exploring the Telecommunication Industry’s Employment of Ethics in Advertisements
ME Ahmed, MM Khan
Journal of Southeast Asian Research 2017 (1), 1-15, 2017
42017
Ethics in Advertising: Exploring the Telecommunication Industry’s Employment of Ethics in Advertisements
ME Ahmed, MM Khan
The 28th International Business Information Management Association …, 2016
42016
Capstone Project Based Experiential Learning-Case of Institute of Business Management (IoBM)
MM Khan, ME Ahmed
32018
Perceived Usefulness of Mobile and Mobile Advertising: Understanding Relationship through Structural Approach
MM Khan, N Mahmood, T Jalees
Global Management Journal for Academic & Corporate Studies (GMJACS) 7 (2 …, 2017
32017
Models for Online Grocery Shopping – A Study of Pakistani Online Market.pdf
S Ali, M Saleem, ME Ahmed, MM Khan, N Shah, S Rafiq
Journal of Internet and e-Business Studies 2017 (1), 1-15, 2017
32017
Perceived Usefulness of Mobile and Mobile Advertising: Understanding Relationship through Structural Approach
MM Khan, N Mahmood, A Mujahid, T Jalees
International Conference on Business and Management, 2016 2 (1), 40, 2016
32016
Models for Online Grocery Shopping – A Study of Pakistani Online Market
S Ali, M Saleem, ME Ahmed, MM Khan, N Shah, S Rafiq
The 28th International Business Information Management Association …, 2016
32016
Antecedents to employer branding
ST Fasih, T Jalees, MM Khan
Market Forces 14 (1), 81-106, 2019
22019
Factors of Consumer Choice of SmartPhones – A Study on Brand Image and Brand Features
MM Khan
Market Forces 11 (2), 1-10, 2016
22016
Factors of Consumer Choice of Smartphones
MM Khan
1st National Research Conference on Business Management NRCBM-2016 1 (1), 10, 2016
2*2016
Professional Women Behavior Pertaining to Online Shopping in Pakistan
ST Fasih, A Shoukat, MM Khan
Asian Journal of Social Sciences and Management Studies 7 (2), 158-165, 2020
2020
Domestic Consumption Behavior Among Young Consumers of Karachi
MM Khan, AA Jalbani, SI Hyder
Pakistan Business Review 22 (1), 76-92, 2020
2020
Celebrity Endorsement and Purchase Intentions: The Role of Perceived Quality and Brand Loyalty
MM Khan, Z Memon, S Kumar
Market Forces 14 (2), 99-120, 2019
2019
Workplace spirituality and organizational performance a structural equation modelling approach
N Mahmood, MM Khan, RM Ellahi
Revista Inclusiones 6 (2), 357-370, 2019
2019
Employers Branding: A key to retain and attract the best talent in SMEs of Pakistan
ST Fasih, MM Khan, S Gulzar, T Jalees
2nd International Research Conference on Business Management (IRCBM 2018) 2 …, 2018
2018
Delivery Chacha: Call Milao, Sab Kuch Mangwao
ME Ahmed, MM Khan, K Nawaz
SOCIOINT 2018 5th INTERNATIONAL CONFERENCE ON EDUCATION, SOCIAL SCIENCES AND …, 2018
2018
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