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Saima Hussain
Saima Hussain
Associate Professor- Marketing at KSBL
Verified email at ksbl.edu.pk - Homepage
Title
Cited by
Cited by
Year
Is religiosity an important consideration in Muslim consumer behavior: Exploratory study in the context of western imported food in Pakistan
SFH Bukhari, FM Woodside, R Hassan, AL Shaikh, S Hussain, W Mazhar
Journal of Islamic Marketing, 2019
682019
Motives and role of religiosity towards consumer purchase behavior in western imported food products
F Bukhari, S Hussain, RR Ahmed, D Streimikiene, RH Soomro, ...
Sustainability 12 (1), 356, 2020
312020
SOCIAL MEDIA HANDLING AND EXTENDED TECHNOLOGY ACCEPTANCE MODEL (ETAM): EVIDENCE FROM SEM-BASED MULTIVARIATE APPROACH.
RR Ahmed, S Hussain, MH Pahi, A Usas, E Jasinskas
Transformations in Business & Economics 18 (3), 2019
222019
Employees Management: Evidence from Gamification Techniques
S Hussain, S Qazi, RR Ahmed, D Štreimikienė, J Vveinhardt
Montenegrin Journal of Economics 14 (4), 97-104, 2018
222018
Consumer innovativeness leading to innovation adoption
S Hussain, MZ Rashidi
Pakistan Business Review 17 (3), 562-580, 2017
222017
Innovative user engagement and playfulness on adoption intentions of technological products: evidence from SEM-based multivariate approach
S Hussain, S Qazi, A Rizwan Raheem, J Vveinhardt, D Streimikiene
Economic research-Ekonomska istraživanja 32 (1), 555-577, 2019
182019
Intrinsic and extrinsic attributes that drive Muslim consumer purchase behavior: A study in the context of Western imported food
SFH Bukhari, FM Woodside, R Hassan, OMSH Ali, S Hussain, R Waqas
Journal of Islamic Marketing 12 (1), 70-94, 2021
112021
SMARTPHONE BUYING BEHAVIORS IN A FRAMEWORK OF BRAND EXPERIENCE AND BRAND EQUITY.
S Hussain, RR Ahmed
Transformations in Business & Economics 19 (2), 2020
92020
Exploring the motives behind the purchase of western imported food products. A phenomenological study from a Muslim-dominated region
SFH Bukhari, FM Woodside, R Hassan, S Hussain, S Khurram
Journal of Islamic Marketing 13 (2), 481-507, 2022
82022
Role of Employee Training in Enhancing Perceived Performance through competencies in Services Industry- A Study of Pakistani Banking Sector
S Hussain, F Soomro
Pakistan Business Review 20 (1), 122-136, 2018
62018
TECHNOLOGY CONFIRMATION IS ASSOCIATED TO IMPROVED PSYCHOLOGICAL WELL-BEING: EVIDENCE FROM AN EXPERIMENTAL DESIGN.
S Hussain, RR Ahmed, AF Shamsi
Transformations in Business & Economics 20 (2), 2021
52021
Alliances operational framework, initiatives and key challenges
F Bukhari, S Hussain
Asian Journal of Management Cases 17 (1), 107-118, 2020
22020
Substantive modeling for stratagems of higher education competitiveness
S Hussain, MA Isran
JISR management and social sciences & economics 15 (1), 103-116, 2017
12017
Strategic Management: A Tool for Competitive Advantage in Higher Education
S Hussain
Patron of the Conference, 175, 2017
12017
Record-keeping standards audit-anaesthetic obstetric cases
P Orrakun, R Ahmed, S Hussain, S Ahmed
Anaesthesia 71, 31-31, 2016
12016
Strategies to engage with involuntary clients
R Al Ketbi, F Bukhari, S Khurram, S Hussain
Journal of Social Work 22 (4), 857-875, 2022
2022
The launch of a local spice brand: Fortune at the Bottom of the Pyramid
F Bukhari, S Hussain, MZ Rashidi, S Khurram
Asian Journal of Management Cases, 09728201211043168, 2022
2022
POLYCYSTIC OVARIAN SYNDROME AN EMERGING HEALTH ISSUE IN RELATION TO PREVAILING ENVIRONMENT–A CROSS-SECTIONAL STUDY
S Rafi, S Hussain, H Khawar, A Qadir
Lahore: Pakistan Association for the Advancement of Science, 2019
2019
STEPPS Model and Youth's Online Buying Behaviour
S Hussain, M MM, S Salim, S Atiq
Journal of Business & Economics` 9 (2), 98-121, 2017
2017
Case Report Maffucci Syndrome: A Rare Case Report
SF Hussain, MF Kadir, RU Ahmed, R Saha
Bangladesh Medical College Journal, 35, 0
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