Annie Liu
Cited by
Cited by
Theory testing using case studies in business-to-business research
WJ Johnston, MP Leach, AH Liu
Industrial marketing management 28 (3), 201-213, 1999
Developing loyal customers with a value-adding sales force: Examining customer satisfaction and the perceived credibility of consultative salespeople
AH Liu, MP Leach
Journal of Personal Selling & Sales Management 21 (2), 147-156, 2001
Examining customer value perceptions of organizational buyers when sourcing from multiple vendors
AH Liu, MP Leach, KL Bernhardt
Journal of business research 58 (5), 559-568, 2005
Customer value and switching costs in business services: developing exit barriers through strategic value management
AH Liu
Journal of Business & Industrial Marketing 21 (1), 30-37, 2006
Investigating interrelationships among sales training evaluation methods
MP Leach, AH Liu
Journal of Personal Selling & Sales Management 23 (4), 327-339, 2003
The role of self-regulation training in developing the motivation management capabilities of salespeople
MP Leach, AH Liu, WJ Johnston
Journal of Personal Selling & Sales Management 25 (3), 269-281, 2005
The use of culturally relevant stimuli in international advertising
MP Leach, AH Liu
Psychology & Marketing 15 (6), 523-546, 1998
A sales process framework to regain B2B customers
A Liu, M Leach, R Chugh
Journal of Business & Industrial Marketing 30 (8), 906-914, 2015
Applying positive psychology to selling behaviors: A moderated–mediation analysis integrating subjective well-being, coping and organizational identity
T Lyngdoh, AH Liu, G Sridhar
Journal of Business Research 92, 142-153, 2018
Role conflict and ambiguity confronting transnational business networkers: Contrasting social stigma and relational risks for Chinese and Western boundary spanners
AH Liu, AN Gould, M Rollins, H Gao
Industrial Marketing Management 43 (6), 911-919, 2014
Using case studies for theory testing in business-to-business research: the development of a more rigorous case study methodology
WJ Johnston, MP Leach, AH Liu
Getting better at sensemaking, 215-241, 2001
Opportunities and opportunism with high-status B2B partners in emerging economies
AN Gould, AH Liu, Y Yu
Journal of Business & Industrial Marketing 31 (5), 684-694, 2016
Examining the role of customer value, customer satisfaction, and perceived switching costs: a model of repurchase intention for business-to-business services
AH Liu
Georgia State University, 1998
It ain't over'til it's over: Evaluating reacquisition opportunities in business-to-business markets
MP Leach, AH Liu
Industrial Marketing Management 43 (4), 573-581, 2014
The impact of attitudes, word-of-mouth, and value congruence on conference participation: A comparison of attending and non-attending organizational members
MP Leach, AH Liu, RD Winsor
Journal of Hospitality & Leisure Marketing 16 (3), 246-269, 2008
Examining Rela tional Risk Typologies for Guanxi Boundary Spanners: Applying Social Penetra tion Theory to Guanxi Brokering
AH Liu, H Gao
Journal of Marketing Theory and Practice 22 (3), 271-284, 2014
Working smart to win back lost customers the role of coping choices and justice mechanisms
AH Liu, R Chugh, A Noel Gould
European Journal of Marketing 50 (3/4), 397-420, 2016
Considering technological impacts when selecting food suppliers: Comparing retailers' buying behavior in the United States and Europe
AH Liu, M Bui, M Leach
Journal of Business-to-Business Marketing 20 (2), 81-98, 2013
Managing mergers: Why people first can improve brand and IT consolidations
S Jap, AN Gould, AH Liu
Business Horizons 60 (1), 123-134, 2017
Corporate and brand web sites as customer relationship management tools: an overview of alternative approaches
RD Winsor, B Leisen, M Leach, A Liu
Journal of Relationship Marketing 3 (1), 79-109, 2004
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