| Pandemic pedagogy for the new normal: Fostering perceived control during COVID-19 CB Rippé, S Weisfeld-Spolter, Y Yurova, A Kemp Journal of Marketing Education 43 (2), 260-276, 2021 | 72 | 2021 |
| The matchmaking activity: An experiential learning exercise on influencer marketing for the digital marketing classroom A Kemp, E Randon McDougal, H Syrdal Journal of Marketing Education 41 (2), 141-153, 2019 | 67 | 2019 |
| Storytelling is not just for marketing: Cultivating a storytelling culture throughout the organization A Kemp, R Gravois, H Syrdal, E McDougal Business Horizons 66 (3), 313-324, 2023 | 13 | 2023 |
| Telling the tale: Applying a strategic brand storytelling process for STP planning ER McDougal, HA Syrdal, R Gravois, A Kemp Journal of Strategic Marketing 31 (7), 1296-1316, 2023 | 10 | 2023 |
| Special issue call for papers: Tales of the unexpected: Teaching turmoil and triumphs in times of crisis V Mitchell, C Rippé, A Kemp Journal of Marketing Education 42 (2), 191-191, 2020 | 9 | 2020 |
| Building authentic intercultural awareness in the business classroom TB Lopez, AF Kemp, R McKenzie Journal of International Education in Business 12 (2), 198-211, 2019 | 6 | 2019 |
| THE POWER OF STORY: USING STORYTELLING TO INCREASE STUDENTS’CONFIDENCE AND COMPETENCE IN APPLYING MARKETING CONCEPTS ER McDougal, HA Syrdal, R Gravois, AF Kemp Marketing Education Review 31 (2), 119-124, 2021 | 5 | 2021 |
| Influential entrepreneurs and entrepreneurial influencers: are they two sides of the same coin? VL Crittenden, WF Crittenden, A Kemp Journal of Marketing Theory and Practice, 1-16, 2023 | 4 | 2023 |
| Tales of the unexpected: Teaching turmoil and triumphs in times of crisis V Mitchell, C Rippe, A Kemp Journal of Marketing Education 44 (2), 131-133, 2022 | 2 | 2022 |
Holly A. Syrdal, Ph.D.Texas State UniversityVerified email at txstate.edu
