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Fong Sook Fun
Fong Sook Fun
Raffles University
Verified email at raffles-university.edu.my
Title
Cited by
Cited by
Year
The Impact of Local Communities’ Involvement and Relationship Quality on Sustainable Rural Tourism in Rural Area, Sarawak. The Moderating Impact of Self-Efficacy
Sook-Fun Fong, May-Chiun Lo, Peter Songan, Vikneswaran Nair
5th Asia-Euro Conference 2014, 2014
90*2014
Community involvement and sustainable rural tourism development: perspectives from the local communities.
SF Fong, MC Lo
European Journal of Tourism Research 11, 125-146, 2015
452015
Self-efficacy and Sustainable Rural Tourism Development: Local Communities’ Perspectives from Kuching, Sarawak
Sook-Fun Fong, May-Chiun Lo, Peter Songan, Vikneswaran Nair
Asia Pacific Journal of Tourism Research, 1-13, 2016
33*2016
New Product Development and Performance in the Banking Industry
SF Fong, MC Lo, T Ramayah
Asia-Pacific Journal of Management Research and Innovation 10 (4), 305-321, 2014
252014
Factors Influencing Online Purchase Intention of Shopee's Consumers in Malaysia
Jing-Ru Lee, Owee-Kowang Tan, Sang-Long Choi, Sook-Fun Fong, Chin-Fei Goh
International Journal of Academic Research in Business & Social Sciences 11 …, 2021
72021
Staycation: A domestic wellness tourism among Malaysian and Singaporean
KM Chong, TH Tan, R Ating, SF Fong, YX Ong
Environment-Behaviour Proceedings Journal 7 (22), 2022
2022
Marketing Strategies and Customer Satisfaction: A Study on the Higher Education Institutions in Johor
SF Fong, RY Loh, SL Choi
Business and Economic Research 12 (2), 61-83, 2022
2022
Marketing Strategies and Customer Satisfaction: A Study on The Institute of Higher Learning in Johor
Sook-Fun Fong, Rui-Ying Loh, Sang-Long Choi
Department of Marketing Management, Faculty of Commerce and Management …, 2021
2021
The Impact of Local Communities' Relationship Quality and Self-Efficacy on Sustainable Rural Tourism Development
Sook-Fun Fong, May-Chiun Lo, Vikneswaran Nair
21st Asia Pacific Tourism Association Annual Conference (APTA), 9-11, 2015
2015
Conceptualising Local Community and Industry Players’ Perception toward the Impact of Rural Tourism in Malaysia: The Moderating Impact of Relationship Building
Sook-Fun Fong, May-Chiun Lo, Peter Songan, Vikneswaran Nair
12th Asia Pacific Forum for Graduate Student's Research in Tourism (12th APF), 2013
2013
An Investigation of New Product Management and Performance Measurements. A Test in Banking Industry
SF Fong
Universiti Malaysia Sarawak, 2012
2012
AN INVESTIGATION OF NEW PRODUCT MANAGEMENT AND PERFORMANCE MEASUREMENTS. A TEST IN BANKING INDUSTRY
FS Fun
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Articles 1–12