Rene Dentiste  Mueller
Rene Dentiste Mueller
Professor of Marketing, College of Charleston, University of Charleston, SC
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Cited by
Cited by
The impact of nationalism, patriotism and internationalism on consumer ethnocentric tendencies
G Balabanis, A Diamantopoulos, RD Mueller, TC Melewar
Journal of international business studies 32, 157-175, 2001
The human values’ lenses of country of origin images
G Balabanis, R Mueller, TC Melewar
International Marketing Review 19 (6), 582-610, 2002
A theoretical and empirical exegesis of the consumer involvement construct: The psychology of the food shopper
AJ Broderick, RD Mueller
Journal of Marketing Theory and Practice 7 (4), 97-108, 1999
The relationship between consumer ethnocentrism and human values
G Balabanis, R Mueller, TC Melewar
Journal of Global Marketing 15 (3-4), 7-37, 2002
Service in the restaurant industry: an American and Irish comparison of service failures and recovery strategies
RD Mueller, A Palmer, R Mack, R McMullan
International Journal of Hospitality Management 22 (4), 395-418, 2003
An alternative approach in service quality: an e-banking case study
ME González, RD Mueller, RW Mack
Quality Management Journal 15 (1), 41-58, 2008
Perceptions, corrections and defections: implications for service recovery in the restaurant industry
R Mack, R Mueller, J Crotts, A Broderick
Managing Service Quality: An International Journal 10 (6), 339-346, 2000
Impact of e‐procurement on procurement practices and performance
G Quesada, ME González, J Mueller, R Mueller
Benchmarking: An International Journal 17 (4), 516-538, 2010
Consumer xenocentrism in China: an exploratory study
RD Mueller, GX Wang, G Liu, CC Cui
Asia Pacific Journal of Marketing and Logistics 28 (1), 73-91, 2016
QFD strategy house: an innovative tool for linking marketing and manufacturing strategies
ME Gonzalez, G Quesada, R Mueller, CA Mora‐Monge
Marketing Intelligence & Planning 22 (3), 335-348, 2004
International business curriculum design: identifying the voice of the customer using QFD
ME Gonzalez, G Quesada, J Mueller, RD Mueller
Journal of International Education in Business 4 (1), 6-29, 2011
Toward intercultural competency in multicultural marketplaces
C Demangeot, NR Adkins, RD Mueller, GR Henderson, NS Ferguson, ...
Journal of Public Policy & Marketing 32 (1_suppl), 156-164, 2013
Branding beyond prejudice: Navigating multicultural marketplaces for consumer well-being
E Kipnis, AJ Broderick, C Demangeot, NR Adkins, NS Ferguson, ...
Journal of Business Research 66 (8), 1186-1194, 2013
Consumer empowerment in multicultural marketplaces: Navigating multicultural identities to reduce consumer vulnerability
AJ Broderick, C Demangeot, NR Adkins, NS Ferguson, GR Henderson, ...
Journal of Research for Consumers, 2011
The behavioural homogeneity evaluation framework: Multi-level evaluations of consumer involvement in international segmentation
AJ Broderick, GE Greenley, RD Mueller
Journal of International Business Studies 38, 746-763, 2007
Consumer xenocentrism: an alternative explanation for foreign product bias
RD Mueller, AJ Broderick, E Kipnis
Unpublished Working Paper, College and University of Charleston, South …, 2009
Consumer perceptions in Eastern European food markets
PJ Baron, RD Mueller
British Food Journal 97 (2), 34-38, 1995
Country of origin images around the world: can value priorities predict them
G Balabanis, R Mueller, TC Melewar
Proceedings of the 28th EMAC Conference, 1999
THOUGHT PIECE No harm done? Culture-based branding and its impact on consumer vulnerability: A research agenda
AJ Broderick, C Demangeot, E Kipnis, M Zuñiga, A Roy, C Pullig, ...
Social Business 1 (3), 263-280, 2011
East European retailing: a consumer perspective
R Dentiste Mueller, AJ Broderick
International Journal of Retail & Distribution Management 23 (1), 32-40, 1995
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