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Rene Dentiste  Mueller
Rene Dentiste Mueller
Professor of Marketing, College of Charleston, University of Charleston, SC
Verified email at cofc.edu
Title
Cited by
Cited by
Year
The impact of nationalism, patriotism and internationalism on consumer ethnocentric tendencies
G Balabanis, A Diamantopoulos, RD Mueller, TC Melewar
Journal of international business studies 32, 157-175, 2001
11632001
The human values’ lenses of country of origin images
G Balabanis, R Mueller, TC Melewar
International Marketing Review 19 (6), 582-610, 2002
2862002
A theoretical and empirical exegesis of the consumer involvement construct: The psychology of the food shopper
AJ Broderick, RD Mueller
Journal of Marketing Theory and Practice 7 (4), 97-108, 1999
2241999
The relationship between consumer ethnocentrism and human values
G Balabanis, R Mueller, TC Melewar
Journal of Global Marketing 15 (3-4), 7-37, 2002
2072002
Service in the restaurant industry: an American and Irish comparison of service failures and recovery strategies
RD Mueller, A Palmer, R Mack, R McMullan
International Journal of Hospitality Management 22 (4), 395-418, 2003
1992003
An alternative approach in service quality: an e-banking case study
ME González, RD Mueller, RW Mack
Quality Management Journal 15 (1), 41-58, 2008
1772008
Perceptions, corrections and defections: implications for service recovery in the restaurant industry
R Mack, R Mueller, J Crotts, A Broderick
Managing Service Quality: An International Journal 10 (6), 339-346, 2000
1532000
Impact of e‐procurement on procurement practices and performance
G Quesada, ME González, J Mueller, R Mueller
Benchmarking: An International Journal 17 (4), 516-538, 2010
1422010
Consumer xenocentrism in China: an exploratory study
RD Mueller, GX Wang, G Liu, CC Cui
Asia Pacific Journal of Marketing and Logistics 28 (1), 73-91, 2016
872016
QFD strategy house: an innovative tool for linking marketing and manufacturing strategies
ME Gonzalez, G Quesada, R Mueller, CA Mora‐Monge
Marketing Intelligence & Planning 22 (3), 335-348, 2004
852004
International business curriculum design: identifying the voice of the customer using QFD
ME Gonzalez, G Quesada, J Mueller, RD Mueller
Journal of International Education in Business 4 (1), 6-29, 2011
712011
Toward intercultural competency in multicultural marketplaces
C Demangeot, NR Adkins, RD Mueller, GR Henderson, NS Ferguson, ...
Journal of Public Policy & Marketing 32 (1_suppl), 156-164, 2013
702013
Branding beyond prejudice: Navigating multicultural marketplaces for consumer well-being
E Kipnis, AJ Broderick, C Demangeot, NR Adkins, NS Ferguson, ...
Journal of Business Research 66 (8), 1186-1194, 2013
672013
Consumer empowerment in multicultural marketplaces: Navigating multicultural identities to reduce consumer vulnerability
AJ Broderick, C Demangeot, NR Adkins, NS Ferguson, GR Henderson, ...
Journal of Research for Consumers, 2011
642011
The behavioural homogeneity evaluation framework: Multi-level evaluations of consumer involvement in international segmentation
AJ Broderick, GE Greenley, RD Mueller
Journal of International Business Studies 38, 746-763, 2007
632007
Consumer xenocentrism: an alternative explanation for foreign product bias
RD Mueller, AJ Broderick, E Kipnis
Unpublished Working Paper, College and University of Charleston, South …, 2009
502009
Consumer perceptions in Eastern European food markets
PJ Baron, RD Mueller
British Food Journal 97 (2), 34-38, 1995
381995
Country of origin images around the world: can value priorities predict them
G Balabanis, R Mueller, TC Melewar
Proceedings of the 28th EMAC Conference, 1999
341999
THOUGHT PIECE No harm done? Culture-based branding and its impact on consumer vulnerability: A research agenda
AJ Broderick, C Demangeot, E Kipnis, M Zuñiga, A Roy, C Pullig, ...
Social Business 1 (3), 263-280, 2011
272011
East European retailing: a consumer perspective
R Dentiste Mueller, AJ Broderick
International Journal of Retail & Distribution Management 23 (1), 32-40, 1995
271995
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