| The role of continuous trust in usage of online product recommendations M Ashraf, J Ahmad, W Sharif, AA Raza, M Salman Shabbir, M Abbas, ... Online Information Review 44 (4), 745-766, 2020 | 81 | 2020 |
| The effect of innovation and consumer related factors on consumer resistance to innovation M Abbas, M Shahid Nawaz, J Ahmad, M Ashraf Cogent Business & Management 4 (1), 1312058, 2017 | 79 | 2017 |
| Effects of post-adoption beliefs on customers’ online product recommendation continuous usage: An extended expectation-confirmation model M Ashraf, J Ahmad, AA Hamyon, MR Sheikh, W Sharif Cogent Business & Management 7 (1), 1735693, 2020 | 31 | 2020 |
| System-vs. consumer-generated recommendations: Affective and social-psychological effects on purchase intention M Ashraf, N Ismawati Jaafar, A Sulaiman Behaviour & Information Technology 38 (12), 1259-1272, 2019 | 27 | 2019 |
| Exploring the role of demographics and psychological variables in internet addiction S Ainin, NI Jaafar, M Ashraf, F Parveen Social Science Computer Review 35 (6), 770-780, 2017 | 25 | 2017 |
| Linking consumer confidence index and social media sentiment analysis S Shayaa, S Ainin, NI Jaafar, SB Zakaria, SW Phoong, WC Yeong, ... Cogent Business & Management 5 (1), 1509424, 2018 | 23 | 2018 |
| Social media sentiment analysis of consumer purchasing behavior vs consumer confidence index S Shayaa, MA Al-Garadi, AZ Piprani, M Ashraf, A Sulaiman Proceedings of the international conference on big data and internet of …, 2017 | 21 | 2017 |
| The mediation effect of trusting beliefs on the relationship between expectation-confirmation and satisfaction with the usage of online product recommendation M Ashraf, NI Jaafar, A Sulaiman South East Asian Journal of Management 10 (1), 180606, 2017 | 21 | 2017 |
| Diffusion of mobile banking in Pakistan M Abbas, U Zaman, J Ahmad, MS Nawaz, M Ahraf SMART Journal of Business Management Studies 15 (1), 10-19, 2019 | 13 | 2019 |
| System Generated Recommendation Vs Consumer Generated Recommendation: A Differential Effect on Consumers Beliefs and Behavior in e-Commerce Transactions M Ashraf, A Sulaiman, I Ismawati PACIS, 108, 2017 | 9 | 2017 |
| Determinants of Livestream Shopping Reuse Intention in Social Commerce: Role of Trusting Belief and IT Affordance M Ashraf, J Ahmad, O Muhammad Irfan Chani, MI Khan, MA Yasin, ... Journal of Hunan University Natural Sciences 49 (4), 2022 | 8 | 2022 |
| Effects of post-adoption beliefs on the online product recommendation continuance: An extension of IS continuance model M Ashraf, NI Jaafar, A Sulaiman | 8 | 2016 |
| Impact of instrumental and social-psychological beliefs on customer satisfaction with online product recommendations A Sulaiman, M Ashraf, NI Jaafar Asian Journal of Business and Accounting 9 (2), 141-180, 2016 | 7 | 2016 |
| Impact of system-vs. consumer-generated recommendations on decision factors: A differential, moderating and mediating perspective Y He, M Ashraf, W Sharif, M Abbas, A Raza, NI Jaafar, A Sulaiman, ... Current Psychology, 1-15, 2021 | 6 | 2021 |
| Research on rumors surrounding food safety based on information source differences (a review) MABA Sulaiman, R Salman, MS Shabbir, AF Siddiqi, M Abbas, SG Abbasi, ... Food Science and Technology 42, e79921, 2022 | 5 | 2022 |
| The impact of involvement in CRM initiative on inter-functional integration and organizational performance: Evidence from Pakistani enterprises M Ashraf, MA Khan, NI Jaafar, A Sulaiman Information Management and Business Review 7 (1), 29-40, 2015 | 5 | 2015 |
| Three condensed importance of interfunctional communication for the acceptance of CRM system M Ashraf, AA Humayon, J Ahmad, M Abbas Cogent Business & Management 4 (1), 1402474, 2017 | 4 | 2017 |
| An optimised support vector machine with ringed seal search algorithm for efficient text classification W Sharif, U Tun, H Onn, I Tri, R Yanto J. Eng. Sci. Technol 14 (3), 1601-1613, 2019 | 3 | 2019 |
| Real-Time Extraction and Annotation of Social Media Contents for Predicting National Consumer Confidence Index M Ashraf, AA Raza, M Ishaq, W Sharif, A Abbas, S Irshad Journal of Policy Research 8 (4), 292-309, 2022 | 1 | 2022 |
| Customer’s decision and affective assessment of online product recommendation: A recommendation-product congruity proposition Y Liu, MB Khan, M Ashraf, Orangzab, W Sharif, J Ahmad Frontiers in Psychology 13, 916520, 2022 | 1 | 2022 |
Ainin SulaimanUniversity of MalayaVerified email at um.edu.my
