Raghu Bommaraju
Raghu Bommaraju
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Does a customer on the board of directors affect business-to-business firm performance?
R Bommaraju, M Ahearne, R Krause, S Tirunillai
Journal of Marketing 83 (1), 8-23, 2019
Self-selected sales incentives: Evidence of their effectiveness, persistence, durability, and underlying mechanisms
R Bommaraju, S Hohenberg
Journal of Marketing 82 (5), 106-124, 2018
The Impact of Mergers and Acquisitions on the Sales Force
R Bommaraju, M Ahearne, Z Hall, S Tirunillai, S Lam
The Journal of Marketing Research, 2018
Managing laggards: The importance of a deep sales bench
JP Boichuk, R Bommaraju, M Ahearne, F Kraus, TJ Steenburgh
Journal of Marketing Research 56 (4), 652-665, 2019
Interfirm collaboration and exchange relationships: An agenda for future research
SB Borah, G Mallapragada, R Bommaraju, R Venkatesan, ...
International Journal of Research in Marketing 39 (2), 603-618, 2022
The Chief Marketing Officer: an antidote to myopic earnings management practices
P Kaur, SN Ramaswami, R Bommaraju
Marketing Letters 32, 165-178, 2021
Female Chief Marketing Officers: When and Why Do Their Marketing Decisions Differ from Their Male Counterparts’?
R Varma, R Bommaraju, SS Singh
Journal of Marketing Research 60 (6), 1154-1176, 2023
Should a firm bring a supplier into the boardroom?
S Ambulkar, S Arunachalam, R Bommaraju, S Ramaswami
Production and Operations Management 32 (1), 28-44, 2023
Essays on Strategic Marketing and Sales
RR Bommaraju
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