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Co-authors
Michael AhearneC.T. Bauer Professor of Marketing, University of HoustonVerified email at uh.edu
Seshadri TirunillaiAssociate Professor, University of HoustonVerified email at bauer.uh.edu
Sebastian HohenbergProfessor of MarketingVerified email at uni-muenster.de
Ryan KrauseProfessor of Strategy and Duncan Fellow, Neeley School of Business, Texas Christian UniversityVerified email at tcu.edu
Zachary HallAssociate Professor of Marketing, Texas Christian UniversityVerified email at tcu.edu
Son K. LamProfessor, Emily H. and Charles M. Tanner, Jr., Chair in Sales Management, University of GeorgiaVerified email at uga.edu
Girish MallapragadaWeimer Faculty Fellow, Associate Professor of Marketing, Kelley School of Business, IndianaVerified email at indiana.edu