| A framework for rural tourism destination management and marketing organisations SF Adeyinka-Ojo, C Khoo-Lattimore, V Nair Procedia-Social and Behavioral Sciences 144, 151-163, 2014 | 126 | 2014 |
| A strategic framework for analysing employability skills deficits in rural hospitality and tourism destinations S Adeyinka-Ojo Tourism Management Perspectives 27, 47-54, 2018 | 63 | 2018 |
| Slow food events as a high yield strategy for rural tourism destinations: The case of Bario, Sarawak S Folorunso Adeyinka‐Ojo, C Khoo‐Lattimore Worldwide hospitality and tourism themes 5 (4), 353-364, 2013 | 62 | 2013 |
| A conceptual framework of the impact of entrepreneurial competencies on small and medium enterprises business performance in the Malaysian hospitality and tourism industry S Sajilan, S Tehseen, S Adeyinka-Ojo Review of Integrative Business and Economics Research 5 (2), 47, 2016 | 25 | 2016 |
| Hospitality and tourism education in an emerging digital economy S Adeyinka-Ojo, S Lee, SK Abdullah, J Teo Worldwide Hospitality and Tourism Themes, 2020 | 23 | 2020 |
| Case studies approach in tourism destination branding research SF Adeyinka-Ojo, V Nair, C Khoo-Lattimore SHS web of conferences 12, 01061, 2014 | 16 | 2014 |
| Disruptive digital innovation and sharing economy in hospitality and tourism destination S Adeyinka-Ojo, SK Abdullah IOP conference series: materials science and engineering 495 (1), 012006, 2019 | 10 | 2019 |
| The Making of “Authentic” Tourism Experience: The Case of Bario, Sarawak SF Adeyinka-Ojo, C Khoo-Lattimore BIMP-EAGA Journal for Sustainable Tourism Development 2 (2), 40-42, 2017 | 7* | 2017 |
| Destination Branding Framework in Tourism Research: A State-of-the-Art Gap Analysis S Adeyinka-Ojo, V Nair Bangkok: 14th APacCHRIE Conference, 2016 | 7 | 2016 |
| The role of regional foods and food events in rural destination development: the case of Bario, Sarawak SF Adeyinka-Ojo, C Khoo-Lattimore Food Tourism and Regional Development, 120-132, 2016 | 6 | 2016 |
| Conceptualising a Framework to Analyse the Factors Influencing the Local Community’s Support for Sustainable Rural Tourism Development SF Adeyinka-Ojo, C Khoo-Lattimore, V Nair Conference Report: The Building Excellence in Sustainable Tourism (Best …, 2013 | 6 | 2013 |
| COVID-19 Pandemic and Adoption of Digital Technology in Learning and Teaching S Adeyinka-Ojo, AO Ikumoro Proceedings of the 3rd International E-Conference on Advances in Engineering …, 2020 | 5 | 2020 |
| Black on Brown: Research paradoxes for black scholars Working in ethnic communities S Adeyinka-Ojo, C Khoo-Lattimore Asian Qualitative Research in Tourism: Ontologies, Epistemologies …, 2018 | 5 | 2018 |
| Developing a Rural Tourism Destination Brand Framework from the Perspective of a Relationship-Based Approach S Adeyinka-Ojo Tourism, 2020 | 3 | 2020 |
| Constructing a brand for rural tourism destination: hard and soft factors attractions SF Adeyinka-Ojo, V Nair Jamal, SA, Radzi, SM, Sumarjan, N., Chik, CT & Bakhtiar, MFS Innovation and …, 2015 | 3 | 2015 |
| Exploring the Critical Success Factors of Developing a Brand for Rural Tourism Destination SF Adeyinka-Ojo, V Nair, C Khoo-Lattimore Advanced Science Letters 21 (6), 1894-1897, 2015 | 3 | 2015 |
| Exploring consumer behaviour at slow food festivals in rural destinations S Adeyinka-Ojo, C Khoo-Lattimore The Routledge handbook of consumer behaviour in hospitality and tourism, 415-425, 2017 | 2 | 2017 |
| Discussion Board Tool and Student Engagement in a Digital Learning Space S Adeyinka-Ojo Journal of Digital Marketing and Communication 1 (1), 7-12, 2021 | 1 | 2021 |
| PRISMA statement and thematic analysis framework in hospitality and tourism research S Adeyinka-Ojo University of South Florida (USF) M3 Publishing 5 (2021), 9, 2021 | 1 | 2021 |
| A Strategic Framework for Managing the Challenges of Developing Rural Tourism Destination Branding S Adeyinka-Ojo Strategic Perspectives in Destination Marketing, 268-294, 2019 | 1 | 2019 |
