Samuel Adeyinka-Ojo
Cited by
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A framework for rural tourism destination management and marketing organisations
SF Adeyinka-Ojo, C Khoo-Lattimore, V Nair
Procedia-Social and Behavioral Sciences 144, 151-163, 2014
A strategic framework for analysing employability skills deficits in rural hospitality and tourism destinations
S Adeyinka-Ojo
Tourism Management Perspectives 27, 47-54, 2018
Slow food events as a high yield strategy for rural tourism destinations: The case of Bario, Sarawak
S Folorunso Adeyinka‐Ojo, C Khoo‐Lattimore
Worldwide hospitality and tourism themes 5 (4), 353-364, 2013
A conceptual framework of the impact of entrepreneurial competencies on small and medium enterprises business performance in the Malaysian hospitality and tourism industry
S Sajilan, S Tehseen, S Adeyinka-Ojo
Review of Integrative Business and Economics Research 5 (2), 47, 2016
Hospitality and tourism education in an emerging digital economy
S Adeyinka-Ojo, S Lee, SK Abdullah, J Teo
Worldwide Hospitality and Tourism Themes, 2020
Case studies approach in tourism destination branding research
SF Adeyinka-Ojo, V Nair, C Khoo-Lattimore
SHS web of conferences 12, 01061, 2014
Disruptive digital innovation and sharing economy in hospitality and tourism destination
S Adeyinka-Ojo, SK Abdullah
IOP conference series: materials science and engineering 495 (1), 012006, 2019
The Making of “Authentic” Tourism Experience: The Case of Bario, Sarawak
SF Adeyinka-Ojo, C Khoo-Lattimore
BIMP-EAGA Journal for Sustainable Tourism Development 2 (2), 40-42, 2017
Destination Branding Framework in Tourism Research: A State-of-the-Art Gap Analysis
S Adeyinka-Ojo, V Nair
Bangkok: 14th APacCHRIE Conference, 2016
The role of regional foods and food events in rural destination development: the case of Bario, Sarawak
SF Adeyinka-Ojo, C Khoo-Lattimore
Food Tourism and Regional Development, 120-132, 2016
Conceptualising a Framework to Analyse the Factors Influencing the Local Community’s Support for Sustainable Rural Tourism Development
SF Adeyinka-Ojo, C Khoo-Lattimore, V Nair
Conference Report: The Building Excellence in Sustainable Tourism (Best …, 2013
COVID-19 Pandemic and Adoption of Digital Technology in Learning and Teaching
S Adeyinka-Ojo, AO Ikumoro
Proceedings of the 3rd International E-Conference on Advances in Engineering …, 2020
Black on Brown: Research paradoxes for black scholars Working in ethnic communities
S Adeyinka-Ojo, C Khoo-Lattimore
Asian Qualitative Research in Tourism: Ontologies, Epistemologies …, 2018
Developing a Rural Tourism Destination Brand Framework from the Perspective of a Relationship-Based Approach
S Adeyinka-Ojo
Tourism, 2020
Constructing a brand for rural tourism destination: hard and soft factors attractions
SF Adeyinka-Ojo, V Nair
Jamal, SA, Radzi, SM, Sumarjan, N., Chik, CT & Bakhtiar, MFS Innovation and …, 2015
Exploring the Critical Success Factors of Developing a Brand for Rural Tourism Destination
SF Adeyinka-Ojo, V Nair, C Khoo-Lattimore
Advanced Science Letters 21 (6), 1894-1897, 2015
Exploring consumer behaviour at slow food festivals in rural destinations
S Adeyinka-Ojo, C Khoo-Lattimore
The Routledge handbook of consumer behaviour in hospitality and tourism, 415-425, 2017
Discussion Board Tool and Student Engagement in a Digital Learning Space
S Adeyinka-Ojo
Journal of Digital Marketing and Communication 1 (1), 7-12, 2021
PRISMA statement and thematic analysis framework in hospitality and tourism research
S Adeyinka-Ojo
University of South Florida (USF) M3 Publishing 5 (2021), 9, 2021
A Strategic Framework for Managing the Challenges of Developing Rural Tourism Destination Branding
S Adeyinka-Ojo
Strategic Perspectives in Destination Marketing, 268-294, 2019
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