| Redefining rural tourism in Malaysia: A conceptual perspective V Nair, UT Munikrishnan, SD Rajaratnam, N King Asia Pacific Journal of Tourism Research 20 (3), 314-337, 2015 | 128 | 2015 |
| Service quality and previous experience as a moderator in determining tourists’ satisfaction with rural tourism destinations in Malaysia: A partial least squares approach SD Rajaratnam, UT Munikrishnan, SP Sharif, V Nair Procedia-Social and Behavioral Sciences 144, 203-211, 2014 | 115 | 2014 |
| Destination quality and tourists’ behavioural intentions: rural tourist destinations in Malaysia SD Rajaratnam, V Nair, SP Sharif, UT Munikrishnan Worldwide Hospitality and Tourism Themes, 2015 | 114 | 2015 |
| Disintermediation threat: do small medium traditional travel agencies in Malaysia embrace ICT adequately? UT Munikrishnan, NS Imm, HJ Ann, RN Raja Yusof Pertanika Journal of Social Sciences & Humanities 27 (1), 2019 | 11 | 2019 |
| A survey on business success factors influencing budget hotels in Klang Valley' UT Munikrishnan, B Veerakumaran Journal of global entrepreneurship 2 (1), 21-35, 2012 | 10 | 2012 |
| Predicting the intention and purchase of health insurance among Malaysian working adults AA Mamun, MK Rahman, UT Munikrishnan, PY Permarupan Sage Open 11 (4), 21582440211061373, 2021 | 7 | 2021 |
| Perceived risk, trust, and online food purchase intention among Malaysians UT Munikrishnan, K Huang, AA Mamun, N Hayat Business Perspectives and Research 11 (1), 28-43, 2023 | 4 | 2023 |
| Drivers and inhibitors of ICT adoption in Malaysian travel agencies: TOE perspective UT Munikrishnan, NS Imm, HJ Ann, RNR Yusuf International Journal of Economics and Management 12 (2), 633-647, 2018 | 4 | 2018 |
| Local Residents’ Participation in Rural Tourism: he case of KOPEL in Kinabatangan, Sabah, Malaysia U hevi Munikrishnan, SD Rajaratnam, P Mura, V Nair Asia-Pacific Journal of Innovation in Hospitality and Tourism APJIHT, 181, 2015 | 3 | 2015 |
| Survival and competitiveness of traditional travel agencies in Malaysia: a qualitative enquiry UT Munikrishnan, AA Mamun International Journal of Culture, Tourism and Hospitality Research 15 (1 …, 2021 | 2 | 2021 |
| Job creation in small, micro and medium enterprises (SMMTEs) UT Munikrishnan, B Verakumaran TEAM Journal of Hospitality &Tourism 6 (1), 12-23, 2009 | 2 | 2009 |
| Sustainable economic development through entrepreneurship: a study on attitude, opportunity recognition, and entrepreneurial intention among university students in Malaysia K Wiramihardja, V N’dary, A Al Mamun, UT Munikrishnan, Q Yang, ... Frontiers in Psychology 13, 2022 | 1 | 2022 |
| Modelling the intention and adoption of cashless payment methods among the young adults in Malaysia UT Munikrishnan, AA Mamun, NKS Xin, HS Chian, F Naznen Journal of Science and Technology Policy Management, 2022 | | 2022 |
| Entrepreneurial Intention and Pre-start-Up Behaviour Among Malaysian University Students CSS Thwin, SSA Ba Naga, UT Munikrishnan, A Al Mamun, NR Zainol, ... Financial Technology (FinTech), Entrepreneurship, and Business Development …, 2022 | | 2022 |
| Effect of the Differences Among Individual Farmers on the Intention and Adoption of Conservative Agriculture Practices in Pakistan: Intention and Adoption of Conservative … N Hayat, A Al Mamun, UT Munikrishnan International Journal of Social Ecology and Sustainable Development (IJSESD …, 2022 | | 2022 |
| Female labour participation in peninsular Malaysia, 1990-2001 UT Munikrishnan Universiti Malaya, 2003 | | 2003 |
