Uma Thevi Munikrishnan
Uma Thevi Munikrishnan
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Redefining rural tourism in Malaysia: A conceptual perspective
V Nair, UT Munikrishnan, SD Rajaratnam, N King
Asia Pacific Journal of Tourism Research 20 (3), 314-337, 2015
Service quality and previous experience as a moderator in determining tourists’ satisfaction with rural tourism destinations in Malaysia: A partial least squares approach
SD Rajaratnam, UT Munikrishnan, SP Sharif, V Nair
Procedia-Social and Behavioral Sciences 144, 203-211, 2014
Destination quality and tourists’ behavioural intentions: rural tourist destinations in Malaysia
SD Rajaratnam, V Nair, SP Sharif, UT Munikrishnan
Worldwide Hospitality and Tourism Themes, 2015
Disintermediation threat: do small medium traditional travel agencies in Malaysia embrace ICT adequately?
UT Munikrishnan, NS Imm, HJ Ann, RN Raja Yusof
Pertanika Journal of Social Sciences & Humanities 27 (1), 2019
A survey on business success factors influencing budget hotels in Klang Valley'
UT Munikrishnan, B Veerakumaran
Journal of global entrepreneurship 2 (1), 21-35, 2012
Predicting the intention and purchase of health insurance among Malaysian working adults
AA Mamun, MK Rahman, UT Munikrishnan, PY Permarupan
Sage Open 11 (4), 21582440211061373, 2021
Perceived risk, trust, and online food purchase intention among Malaysians
UT Munikrishnan, K Huang, AA Mamun, N Hayat
Business Perspectives and Research 11 (1), 28-43, 2023
Drivers and inhibitors of ICT adoption in Malaysian travel agencies: TOE perspective
UT Munikrishnan, NS Imm, HJ Ann, RNR Yusuf
International Journal of Economics and Management 12 (2), 633-647, 2018
Local Residents’ Participation in Rural Tourism: he case of KOPEL in Kinabatangan, Sabah, Malaysia
U hevi Munikrishnan, SD Rajaratnam, P Mura, V Nair
Asia-Pacific Journal of Innovation in Hospitality and Tourism APJIHT, 181, 2015
Survival and competitiveness of traditional travel agencies in Malaysia: a qualitative enquiry
UT Munikrishnan, AA Mamun
International Journal of Culture, Tourism and Hospitality Research 15 (1 …, 2021
Job creation in small, micro and medium enterprises (SMMTEs)
UT Munikrishnan, B Verakumaran
TEAM Journal of Hospitality &Tourism 6 (1), 12-23, 2009
Sustainable economic development through entrepreneurship: a study on attitude, opportunity recognition, and entrepreneurial intention among university students in Malaysia
K Wiramihardja, V N’dary, A Al Mamun, UT Munikrishnan, Q Yang, ...
Frontiers in Psychology 13, 2022
Modelling the intention and adoption of cashless payment methods among the young adults in Malaysia
UT Munikrishnan, AA Mamun, NKS Xin, HS Chian, F Naznen
Journal of Science and Technology Policy Management, 2022
Entrepreneurial Intention and Pre-start-Up Behaviour Among Malaysian University Students
CSS Thwin, SSA Ba Naga, UT Munikrishnan, A Al Mamun, NR Zainol, ...
Financial Technology (FinTech), Entrepreneurship, and Business Development …, 2022
Effect of the Differences Among Individual Farmers on the Intention and Adoption of Conservative Agriculture Practices in Pakistan: Intention and Adoption of Conservative …
N Hayat, A Al Mamun, UT Munikrishnan
International Journal of Social Ecology and Sustainable Development (IJSESD …, 2022
Female labour participation in peninsular Malaysia, 1990-2001
UT Munikrishnan
Universiti Malaya, 2003
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