| The Impact of Advertising on the Profitability of Public &Private Sector Commercial Banks S Riaz, MF Saleem, SS Siddique European Journal of Business and Management 7 (28), 117-124, 2015 | 18* | 2015 |
| Drifts of parenting styles and rage among juveniles: A research study of Pakistani families residing in Pakistan and abroad S Siddiqui, MF Saleem, AB Kazmi The Family Journal, 1066480718811325, 2018 | 9 | 2018 |
| Effect of augmented reality advertising on purchase intention MF Saleem, M Asim, JA Chandio Journal of Marketing Strategies 4 (1), 157-172, 2022 | 7 | 2022 |
| Do Information Security Breach and Its Factors Have a Long-Run Competitive Effect on Breached Firms’ Equity Risk? SH Syed Emad Azhar Ali, Fong-Woon Lai, Ameenullah Aman, Muhammad Furquan Saleem Journal of Competitiveness 14 (1), 23-42, 2022 | 4* | 2022 |
| Influence of type of inorganic acid on yield of pectin from different fruit peels and effect on sensory attributes of pudding made with extracted pectin NH Siddiqui, I Azhar, F Saleem, ZA Mahmood World Journal Pharmaceutical Pharmaceutical Sciences 5, 235-245, 2016 | 4 | 2016 |
| Direct Franchising as Business Model with Moderating Role of Managerial Skills and Education Level of Franchisee: Evidence from Franchisees of Karachi DNAMMFS Muhammad Faisal Sultan European Journal of Business and Management 10 (31), 55 - 68, 2018 | 3 | 2018 |
| Emergence of CPEC as a regional threat to neighboring countries: exploring the strategic marketing perspective through economic lens MF Sultan, MF Saleem Journal of Marketing Strategies 3 (1), 68-92, 2021 | 2 | 2021 |
| Impact of Customer Satisfaction on Buying Behavior: The Mediating Effect of Word of Mouth (WOM). A Survey of Retail Markets of Karachi Z Ahmed, M Asim, MF Saleem Journal of Business Administration and Management Sciences (JOBAMS) 3 (1), 39-47, 2019 | 2 | 2019 |
| Understanding Green Entrepreneurship: Concept Implications and Practices MF Sultan, MF Saleem, S Shaikh, E Shaikh Entrepreneurship and Green Finance Practices: Avenues for Sustainable …, 2023 | | 2023 |
| Circular Fashion: Values, Risks, and its Effects on Purchasing Habits of Consumers A Hussain, MF Saleem, YA Soomro Journal of Marketing Strategies 5 (3), 302-319, 2023 | | 2023 |
| Stigma, Double-Stigma, and Associated Hurdles: Discussion and Understanding for Muslim Female Tourists MF Sultan, AK Kazi, MF Saleem, S Khurram Women’s Empowerment Within the Tourism Industry, 196-202, 2023 | | 2023 |
| Conflict Management Strategies And Employee Performance In Banking Sector Of Pakistan. S Shariq, S Bint-e-Zain, M Mirza, H Akram, MF Saleem Webology 19 (3), 2022 | | 2022 |
| Perceived impact of COVID-19 on impulsive buying of essential safety products: a moderating role of over-burdened stream of communication MFS Muhammad Faisal Sultan, Dr. Muhammad Asim KASBIT Business Journal 14 (4), 176-193, 2021 | | 2021 |
| Analyzing the Impact of Essential Elements of Corporate Governance on the Agency Cost. Does Corporate Governance Itself Plays A Mediating Role: Evidence from the Board of … MF Sultan, R Zafar, MF Saleem Research Journal of Finance and Accounting 8 (19), 87 - 100, 2017 | | 2017 |
| Winter Holts Oscillatory Method: A New Method of resampling in Time Series MI Subhani, MF Saleem South Asian Journal of Management 10 (2), 11-29, 2016 | | 2016 |
