| The influence of servant leadership on employees' outcomes via job embeddedness in hospitality industry MQ Zia, M Naveed, MA Bashir, A Iqbal Journal of Hospitality and Tourism Insights 5 (3), 612-628, 2022 | 61 | 2022 |
| A person-situation perspective of informal learning: The role of supervisor feedback environment MQ Zia, MA Bashir, RA Mangi, AF Shamsi European Journal of Training and Development 46 (1/2), 120-138, 2022 | 30 | 2022 |
| The interaction of situational factors on individual factors and self-development MQ Zia, M Naveed, MA Bashir, AF Shamsi European Journal of Training and Development 44 (4/5), 509-530, 2020 | 29 | 2020 |
| Understanding e-loyalty in online grocery shopping KA Azhar, MA Bashir International Journal of Applied Business and International Management …, 2018 | 27 | 2018 |
| Impact of brand equity on consumer brand preference and brand purchase intention MA Bashir, SM Faheem, M Hassan IBT Journal of Business Studies (JBS) 1 (1), 2019 | 24 | 2019 |
| Forecasting exchange rates: An empirical application to Pakistani rupee M ASADULLAH, A BASHIR, AR ALEEMI The Journal of Asian Finance, Economics and Business 8 (4), 339-347, 2021 | 22 | 2021 |
| The impact of the firm generated contents and the user generated contents through social media on brand equity elements MA Bashir, N Ayub, T Jalees Pakistan Business Review 19 (3), 744-760, 2017 | 19 | 2017 |
| Visual appeal of stock photographs affecting the consumers’ attitude towards advertising MS Ramish, A Bashir, T Jalees GMJACS 9 (1), 15-15, 2019 | 15 | 2019 |
| Leader’s toxicity at workplace: how leader’s decadence affect employees? A Pakistani perspective MA Qureshi, MS Ramish, J Ansari, MA Bashir Sage Open 12 (2), 21582440221096425, 2022 | 12 | 2022 |
| Microplastic contamination from surface waters and commercially valuable fishes of Karachi Coast, Pakistan N Arshad, MM Alam, MBM Su’ud, S Imran, T Siddiqui, K Saleem, A Bashir, ... Regional Studies in Marine Science 62, 102955, 2023 | 10 | 2023 |
| Impact of customer brand relationship through Facebook on the level of customer engagement A Bashir, NA Ali Pakistan Business Review 18 (1), 159-178, 2016 | 10 | 2016 |
| Technological Antecedents of Organizational Agility: PLS SEM Based Analysis Using IT Infrastructure, ERP Assimilation, and Business Intelligence M Yasir, MA Bashir, J Ansari Market Forces 16 (1), 2021 | 9 | 2021 |
| The effect of fear-of-missing-out (fomo) on hedonic services purchase in collectivist and restrained society: A moderated-mediated model S Munawar, A Bashir, SM Fahim, A Rehman, B Mukhtar Academy of Strategic Management Journal 20, 1-20, 2021 | 9 | 2021 |
| Impact of brand community participation on brand equity dimension in luxury apparel industry-A structural equation modeling approach MA Bashir, NA Ali, T Jalees South Asian Journal of Management 14 (2), 263-276, 2020 | 8 | 2020 |
| Consumer Perception of Sales Promotion Intensity, Marketing Activities on Social Media, and Uniqueness of Brands SMF Masood Hassan, Muhammad Adnan Bashir Journal of Business & Economics 11 (2), 87-98, 2019 | 7 | 2019 |
| The use of social media in the recruitment and selection of young professionals in Pakistan S Chandani, A Bashir 31st International-Business-Information-Management-Association Conference …, 2018 | 7 | 2018 |
| Forecasting Euro against US dollar via combination of NARDL and Univariate techniques during COVID-19 M AsadUllah, MA Bashir, AR Aleemi foresight 24 (3/4), 319-335, 2022 | 5 | 2022 |
| The Mediating Role of Customer Engagement on Brand Involvement and Emotional Brand Attachment S Qaiser, MA Bashir, M Yasir, SM Fahim © Lahore School of Economics, Volume 09; No. 2, 2021 | 4 | 2021 |
| The Influence of Adtrust (Trust In Advertising) on Current and Future Purchases of Consumers: A Study of Hair Products in Pakistan AY Mesiya, MA Bashir, MA Quresh, MA Khan IBT Journal of Business Studies (JBS) 16 (1), 2020 | 3 | 2020 |
| A Systematic review on the impact of Facebook usage on academic performance S Nadeem, MA Dhool, RM Butt, A Rasheed, A Bashir Reviews of Management Sciences 2 (1), 17-39, 2020 | 3 | 2020 |
Tariq Jalees, PhD (marketing)Associate Dean, Professor,CoMS Karachi Institute of Economics and TechnologyVerified email at kiet.edu.pk
