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Sandra Yesenia Pinzón Castro
Sandra Yesenia Pinzón Castro
Profesor de Mercadotecnia, Universidad Autónoma de Aguascalientes
Verified email at correo.uaa.mx
Title
Cited by
Cited by
Year
Innovation capabilities and performance: are they truly linked in SMEs?
G Maldonado-Guzmán, JA Garza-Reyes, SY Pinzón-Castro, V Kumar
International Journal of Innovation Science 11 (1), 48-62, 2018
1662018
Colaboración y actividades de innovación en Pymes
GC López-Torres, G Maldonado Guzmán, SY Pinzón Castro, ...
Contaduría y administración 61 (3), 568-581, 2016
1052016
Barriers to innovation in service SMEs: evidence from Mexico
G Maldonado-Guzmán, JA Garza-Reyes, SY Pinzón-Castro, V Kumar
Industrial Management & Data Systems 117 (8), 1669-1686, 2017
682017
Corporate social responsibility, brand image and firm reputation in Mexican small business
G Maldonado-Guzman, SY Pinzon-Castro, C Leana-Morales
J. Mgmt. & Sustainability 7, 38, 2017
582017
Corporate social responsibility and business performance: the role of mexican Smes
G Maldonado-Guzman, SY Pinzon-Castro, GC Lopez-Torres
International Journal of Asian Social Science 6 (10), 568-579, 2016
492016
Entrepreneurial orientation and growth in Mexican small business
G Maldonado-Guzman, MC Martinez-Serna, SY Pinzón-Castro
J. Mgmt. & Sustainability 7, 94, 2017
152017
Orientación emprendedora y rendimiento en las pequeñas empresas de México
GM Guzmán, SYP Castro, JTM Aguilar
Revista de Ciencias sociales 22 (4), 10-23, 2016
152016
La Influencia de la cultura empresarial en el rendimiento de la PYME de México
GM Guzmán, SYP Castro, JTM Aguilar
FAEDPYME International Review-FIR 5 (9), 35-45, 2016
142016
Innovation and digital marketing adoption in mexican small business
AM Noyola-Medina, SY Pinzón-Castro, G Maldonado-Guzmán
J. Mgmt. & Sustainability 8, 18, 2018
132018
The influence of open innovation practices on business performance in Mexican family and non-family SMEs
MY García-Vidales, G Maldonado-Guzmán, SY Pinzón-Castro
Estudios Gerenciales 35 (153), 370-378, 2019
112019
Corporate social responsibility and firm reputation in Mexican small business
G Maldonado-Guzmán, SY Pinzón-Castro, CL Morales
Advances in Management and Applied Economics 7 (5), 29, 2017
92017
El impacto de las estrategias, colaboración y acuerdos con los proveedores: elementos claves para el rendimiento de la Pyme manufacturera en Aguascalientes, México (The Impact …
O Hernández Castorena, L Aguilera-Enríquez, SY Pinzón-Castro
Revista CEA 1 (2), 2015
92015
Corporate social responsibility in family business: a perspective of Mexico
GC López-Torres, G Maldonado-Guzmán, SY Pinzón-Castro
International Review of Management and Business Research 4 (3), 633, 2015
82015
La adopción de la orientación al mercado en la PYME manufacturera de México
GM Guzmán, SYP Castro, MCM Serna
FAEDPYME International Review-FIR 2 (4), 10-17, 2013
82013
Logistics flexibility and customer satisfaction in Spain’s furniture industry
G Maldonado-Guzman, SY Pinzón-Castro, HG Valdez-Bocanegra
International Business Research 10 (8), 161, 2017
72017
La efectividad del marketing en la pyme de Aguascalientes: un estudio empírico
GM Guzmán, MCM Serna, SYP Castro
FAEDPYME International Review-FIR 1 (1), 27-37, 2012
72012
Brand management, competitiveness and business performance in Mexican small service businesses
G Maldonado-Guzman, SY Pinzon-Castro, RM Rodriguez-Gonzalez
International Journal of Asian Social Science 8 (10), 898-908, 2018
62018
Collaboration and innovation activities in SMEs
GC López-Torres, G Maldonado Guzmán, SY Pinzón Castro, ...
Contaduría y administración 61 (3), 568-581, 2016
62016
Financial resources, eco-innovation and sustainability performance in automotive industry
G Maldonado-Guzmán, SY Pinzón-Castro
Tec Empresarial 16 (2), 34-54, 2022
52022
The impact of information and communication technology in mexican SMEs growth
G Maldonado-Guzmán, SY Pinzón-Castro, RM Rodríguez-González
Advances in Management & Applied Economics, 2020
52020
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