Shuai Yuan
Shuai Yuan
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Optimal real-time bidding for display advertising
W Zhang, S Yuan, J Wang
Proceedings of the 20th ACM SIGKDD international conference on Knowledge …, 2014
Real-time bidding for online advertising: measurement and analysis
S Yuan, J Wang, X Zhao
Proceedings of the seventh international workshop on data mining for online …, 2013
Real-time bidding benchmarking with ipinyou dataset
W Zhang, S Yuan, J Wang, X Shen
arXiv preprint arXiv:1407.7073, 2014
An empirical study of reserve price optimisation in real-time bidding
S Yuan, J Wang, B Chen, P Mason, S Seljan
Proceedings of the 20th ACM SIGKDD international conference on Knowledge …, 2014
Real-time bidding: A new frontier of computational advertising research
J Wang, S Yuan
Proceedings of the Eighth ACM International Conference on Web Search and …, 2015
A dynamic pricing model for unifying programmatic guarantee and real-time bidding in display advertising
B Chen, S Yuan, J Wang
Proceedings of the Eighth International Workshop on Data Mining for Online …, 2014
Sequential selection of correlated ads by pomdps
S Yuan, J Wang
Proceedings of the 21st ACM international conference on Information and …, 2012
Internet advertising: An interplay among advertisers, online publishers, ad exchanges and web users
S Yuan, AZ Abidin, M Sloan, J Wang
arXiv preprint arXiv:1206.1754, 2012
Real-time bidding based display advertising: mechanisms and algorithms
J Wang, S Yuan, W Zhang
Advances in Information Retrieval: 38th European Conference on IR Research …, 2016
Supply side optimisation in online display advertising
S Yuan
UCL (University College London), 2015
Adaptive keywords extraction with contextual bandits for advertising on parked domains
S Yuan, J Wang, M van der Meer
arXiv preprint arXiv:1307.3573, 2013
Real-Time Bidding
J Wang, S Yuan, K Cai
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