| Examining the predictors of consumer response to sport marketing via digital social media JEM III International Journal of Sport Management and Marketing 9 (3), 254-267, 2011 | 104 | 2011 |
| Exploring the impact of social networking sites on running involvement, running behavior, and social life satisfaction JE Mahan III, WJ Seo, JS Jordan, D Funk Sport Management Review 18 (2), 182-192, 2015 | 84 | 2015 |
| The new online arena: Sport, marketing, and media converge in cyberspace JE Mahan, SR McDaniel Handbook of sports and media, 443-466, 2009 | 68 | 2009 |
| An examination of the ImpSS scale as a valid and reliable alternative to the SSS-V in optimum stimulation level research SR McDaniel, JE Mahan III Personality and Individual Differences 44 (7), 1528-1538, 2008 | 57 | 2008 |
| How confident are you to win your fantasy league: Exploring the antecedents and consequences of winning expectancy DH Kwak, CH Lim, WY Lee, J Mahan Journal of Sport Management 24 (4), 416-433, 2010 | 54 | 2010 |
| The role of gender and personality traits in response to ads using violent images to promote consumption of sports entertainment SR McDaniel, C Lim, JE Mahan III Journal of Business Research 60 (6), 606-612, 2007 | 50 | 2007 |
| Gambling and fantasy: An examination of the influence of money on fan attitudes and behaviors J Mahan III, J Drayer, E Sparvero Sport Marketing Quarterly 21 (3), 159-169, 2012 | 48 | 2012 |
| Enhancing the benefits of professional sport philanthropy: The roles of corporate ability and communication strategies Y Inoue, JE Mahan III, A Kent Sport Management Review 16 (3), 314-325, 2013 | 46 | 2013 |
| Ad-evoked illusory judgments in fantasy sports participation: Effects of customization level and expert information DH Kwak, JS Lee, JE Mahan Journal of Sport Management 27 (5), 393-406, 2013 | 18 | 2013 |
| E. III., & McDaniel, S., R.(2006). The new online arena: Sport, marketing, and media converge in cyberspace J Mahan Handbook of sports and media, 409-434, 0 | 13 | |
| Examining the relationship between legitimacy-building strategies and firm revenues J Drayer, VP Frascella, SL Shapiro, JE Mahan III European Sport Management Quarterly 14 (5), 464-484, 2014 | 11 | 2014 |
| Investigating the role of personality in (sport) consumer behavior JE Mahan III University of Maryland, College Park, 2008 | 2 | 2008 |
| How confident are you to win your fantasy league: Exploring the antecedents and outcomes of winning expectancy DH Kwak, WY Lee, JE Mahan III, CH Lim North American Society for Sport Management Annual Conference, Toronto, CA, 2008 | 1 | 2008 |
| Chapter 25 - The New Online Arena: Sport, Marketing, and Media Converge in Cyberspace: Chapter taken from Handbook of Sports and Media ISBN: 978-0-203 … JE Mahan III, SR McDaniel Routledge Online Studies on the Olympic and Paralympic Games 1 (46), 443-466, 2012 | | 2012 |
| The Importance of the Fantasy Football League Community: Understanding the Dynamics of a Fantasy Football League and How it Effects How We Consume Our Football J Drayer, M Walker, T Aicher, B Heere, M Katz, D Drane, B Newland, ... | | |
