| Review of trends in fast food consumption AK Baig, M Saeed European Journal of Economics, Finance and Administrative Sciences 48, 77-85, 2012 | 49 | 2012 |
| Islamic Shari’ah-compliant marketing M Saeed, AK Baig International Journal of Social Entrepreneurship and Innovation 2 2 (2), 166-178, 2013 | 29 | 2013 |
| The effects of religiosity on new product adoption AK Baig, UK Baig International Journal of Research in Business and Social Science (2147-4478 …, 2013 | 23 | 2013 |
| Halal cosmetics: Pakistani consumer perspective AK Baig, UK Baig Globalization and governance in the international political economy, 286-297, 2014 | 14 | 2014 |
| Fashion effects on customer satisfaction: an analysis of the Pakistani shoe industry M Saeed, AK Baig International Journal of Social Entrepreneurship and Innovation 2 (1), 52-66, 2013 | 10 | 2013 |
| Muslim consumers’ brand-switching behavior in Lahore and Kuala Lumpur: a qualitative comparative case study M Saeed, Z Waheed, AK Baig, IAG Azmi Journal of Islamic Marketing 14 (6), 1577-1602, 2023 | 3 | 2023 |
| Ummatic Macro-Boycott Motives: A Socio-Cultural Perspective AK Baig Swinburne Research Bank, 2019 | | 2019 |
