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Wesley J. Johnston
Wesley J. Johnston
CBIM RoundTable Professor of Marketing, Georgia State University
Verified email at gsu.edu
Title
Cited by
Cited by
Year
A customer relationship management roadmap: What is known, potential pitfalls, and where to go
W Boulding, R Staelin, M Ehret, WJ Johnston
Journal of marketing 69 (4), 155-166, 2005
14772005
Managing in complex business networks
T Ritter, IF Wilkinson, WJ Johnston
Industrial marketing management 33 (3), 175-183, 2004
11072004
An evaluation of divergent perspectives on customer relationship management: Towards a common understanding of an emerging phenomenon
AR Zablah, DN Bellenger, WJ Johnston
Industrial marketing management 33 (6), 475-489, 2004
10872004
How firms relate to their markets: an empirical examination of contemporary marketing practices
NE Coviello, RJ Brodie, PJ Danaher, WJ Johnston
Journal of marketing 66 (3), 33-46, 2002
8452002
The buying center: structure and interaction patterns
WJ Johnston, TV Bonoma
Journal of marketing 45 (3), 143-156, 1981
7721981
Organizational buying behavior: Toward an integrative framework
WJ Johnston, JE Lewin
Journal of Business research 35 (1), 1-15, 1996
6991996
Theory testing using case studies in business-to-business research
WJ Johnston, MP Leach, AH Liu
Industrial marketing management 28 (3), 201-213, 1999
6881999
Corporate social responsibility: An empirical investigation of US organizations
A Lindgreen, V Swaen, WJ Johnston
Journal of business ethics 85, 303-323, 2009
6182009
Exporting: does sales volume make a difference?
MR Czinkota, WJ Johnston
Journal of international business studies, 147-153, 1983
4441983
Measuring network competence: some international evidence
T Ritter, IF Wilkinson, WJ Johnston
Journal of Business & Industrial Marketing 17 (2/3), 119-138, 2002
4372002
The Coronavirus crisis in B2B settings: Crisis uniqueness and managerial implications based on social exchange theory
RM Cortez, WJ Johnston
Industrial Marketing Management 88, 125-135, 2020
3522020
Is e-marketing coming of age? An examination of the penetration of e-marketing and firm performance
RJ Brodie, H Winklhofer, NE Coviello, WJ Johnston
Journal of interactive marketing 21 (1), 2-21, 2007
3502007
The dynamics of long-term business-to-business exchange relationships
PA Dabholkar, WJ Johnston, AS Cathey
Journal of the academy of Marketing Science 22, 130-145, 1994
3321994
Relationship marketing theory in practice: a case study
JE Lewin, WJ Johnston
Journal of business research 39 (1), 23-31, 1997
3091997
The social psychology of industrial buying and selling
TV Bonoma, WJ Johnston
Industrial Marketing Management 7 (4), 213-224, 1978
2961978
Segmenting US firms for export development
MR Czinkota, WJ Johnston
Journal of Business Research 9 (4), 353-365, 1981
2731981
The future of B2B marketing theory: A historical and prospective analysis
RM Cortez, WJ Johnston
Industrial Marketing Management 66, 90-102, 2017
2532017
Managerial motivations as determinants of industrial export behavior
WJ Johnston, MR Czinkota
College of Administrative Science, Ohio State University, 1981
2481981
The role of innovation in driving the economy: Lessons from the global financial crisis
A Hausman, WJ Johnston
Journal of Business Research 67 (1), 2720-2726, 2014
2472014
Learning to improvise, improvising to learn: a process of responding to complex environments
C Chelariu, WJ Johnston, L Young
Journal of Business research 55 (2), 141-147, 2002
2362002
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