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Zachary Anesbury
Zachary Anesbury
Senior Lecturer in Marketing (UniSA Business) & Senior Marketing Scientist (Ehrenberg-Bass Institute
Verified email at unisa.edu.au - Homepage
Title
Cited by
Cited by
Year
How do shoppers behave online? An observational study of online grocery shopping
Z Anesbury, M Nenycz‐Thiel, J Dawes, R Kennedy
Journal of Consumer Behaviour 15 (3), 261-270, 2016
2192016
Patterns of fruit and vegetable buying behaviour in the United States and India
Z Anesbury, L Greenacre, AL Wilson, A Huang
International Journal of Market Research 60 (1), 14-31, 2018
242018
Has behavioural loyalty to online supermarkets declined?
GT Trinh, ZW Anesbury, C Driesener
Australasian Marketing Journal 25 (4), 326-333, 2017
242017
Exploring the incidence and antecedents of buying an FMCG brand and UPC for the first time
S Bogomolova, Z Anesbury, L Lockshin, N Kapulski, T Bogomolov
Journal of Retailing and Consumer Services 46, 121-129, 2019
212019
Brand user profiles seldom change and seldom differ
Z Anesbury, M Winchester, R Kennedy
Marketing Letters 28, 523-535, 2017
202017
An investigation in brand growth and decline across categories
GT Trinh, ZW Anesbury
International Journal of Market Research 57 (3), pp. 347-356, 2015
202015
The fallacy of the heavy buyer: Exploring purchasing frequencies of fresh fruit and vegetable categories
ZW Anesbury, D Talbot, CA Day, T Bogomolov, S Bogomolova
Journal of Retailing and Consumer Services 53, 101976, 2020
192020
Getting a “sweet” deal: does healthfulness of a sub-brand influence consumer loyalty?
Z Anesbury, Y Nguyen, S Bogomolova
European Journal of Marketing 52 (9/10), 1802-1826, 2018
182018
Analyzing proprietary, private label, and non-brands in fresh produce purchases
ZW Anesbury, K Jürkenbeck, T Bogomolov, S Bogomolova
International Journal of Market Research 63 (5), 597-619, 2021
152021
Measuring Audience Reach Of Outdoor Advertisements: Using Bluetooth Technology To Validate Measurement
B Page, Z Anesbury, S Moshakis, A Grasby
Journal of advertising research 58 (4), 456-463, 2018
112018
How websites compete in the Middle East: The example of Iran
T Naami, ZW Anesbury, L Stocchi, M Winchester
Journal of Consumer Behaviour 21 (1), 121-136, 2022
92022
The power of nostalgia: Age and preference for popular music
C Davies, B Page, C Driesener, Z Anesbury, S Yang, J Bruwer
Marketing Letters 33 (4), 681-692, 2022
82022
How persistent are duplication of purchase partitions?
ZW Anesbury, D Bennett, R Kennedy
Journal of Consumer Behaviour 21 (1), 137-152, 2022
82022
The effect of mental availability on snack food choices
L Stocchi, E Kemps, Z Anesbury
Journal of Retailing and Consumer Services 60, 102471, 2021
62021
Shopping takes only seconds… in-store and online
Z Anesbury, M Nenycz-Thiel, R Kennedy, J Dawes
Ehrenberg-Bass Report for Corporate Sponsors 65, 2014, 2014
52014
Death by 1000 ‘true fans’: Do marketing laws apply to music listening?
ZW Anesbury, C Davies, C Driesener, B Page, L Greenacre, S Yang, ...
Journal of Consumer Behaviour 22 (1), 82-97, 2023
32023
Ageism kills brands
ZW Anesbury, S Bellman, C Driesener, B Page, B Sharp
Australasian Marketing Journal 30 (4), 364-370, 2022
32022
Supermarket Shelving: A Conceptual Paper on the Value of Shelf Position
ZW Anesbury, J Dawes, R Kennedy, M Nencyz-Thiel
ANZMAC, 2012
32012
The effect of cumulative category and brand growth on competitive intensity.
Z Anesbury, C Graham, DR Bennett
Australian & New Zealand Marketing Academy (ANZMAC 2018), 2018
22018
Net audiences: a comparison of the Sainsbury Normal Method and the Sainsbury Weighted Method
ZW Anesbury, CB Driesener, B Page, S Bellman, B Sharp
Journal of Marketing Management 36 (15-16), 1591-1610, 2020
12020
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