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Kevin Gwinner
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Electronic word-of-mouth via consumer-opinion platforms: what motivates consumers to articulate themselves on the internet?
T Hennig-Thurau, KP Gwinner, G Walsh, DD Gremler
Journal of interactive marketing 18 (1), 38-52, 2004
102162004
Relational benefits in services industries: the customer’s perspective
KP Gwinner, DD Gremler, MJ Bitner
Journal of the academy of marketing science 26, 101-114, 1998
43271998
Understanding relationship marketing outcomes: An integration of relational benefits and relationship quality
T Hennig-Thurau, KP Gwinner, DD Gremler
Journal of service research 4 (3), 230-247, 2002
36432002
Building brand image through event sponsorship: The role of image transfer
KP Gwinner, J Eaton
Journal of advertising 28 (4), 47-57, 1999
17601999
Customer-employee rapport in service relationships
DD Gremler, KP Gwinner
Journal of service research 3 (1), 82-104, 2000
17452000
A model of image creation and image transfer in event sponsorship
K Gwinner
International marketing review 14 (3), 145-158, 1997
13991997
A model of fan identification: Antecedents and sponsorship outcomes
K Gwinner, SR Swanson
Journal of services marketing 17 (3), 275-294, 2003
11332003
A comparison of attitude, personality, and knowledge predictors of service-oriented organizational citizenship behaviors.
LA Bettencourt, KP Gwinner, ML Meuter
Journal of applied psychology 86 (1), 29, 2001
10452001
Consumer perceptions of Internet retail service quality
S Janda, PJ Trocchia, KP Gwinner
International journal of service industry management 13 (5), 412-431, 2002
10072002
Generating positive word‐of‐mouth communication through customer‐employee relationships
DD Gremler, KP Gwinner, SW Brown
International journal of service industry management 12 (1), 44-59, 2001
9522001
Why don’t some people complain? A cognitive-emotive process model of consumer complaint behavior
N Stephens, KP Gwinner
Journal of the Academy of Marketing science 26 (3), 172-189, 1998
7951998
Service customization through employee adaptiveness
KP Gwinner, MJ Bitner, SW Brown, A Kumar
Journal of Service Research 8 (2), 131-148, 2005
5732005
Rapport-building behaviors used by retail employees
DD Gremler, KP Gwinner
Journal of Retailing 84 (3), 308-324, 2008
5552008
Internet retail customer loyalty: the mediating role of relational benefits
H Ju Rebecca Yen, KP Gwinner
International Journal of Service Industry Management 14 (5), 483-500, 2003
5372003
Customization of the service experience: the role of the frontline employee
LA Bettencourt, K Gwinner
International journal of service industry management 7 (2), 3-20, 1996
5211996
The impact of brand cohesiveness and sport identification on brand fit in a sponsorship context
K Gwinner, G Bennett
Journal of Sport Management 22 (4), 410-426, 2008
4302008
What makes mavens tick? Exploring the motives of market mavens’ initiation of information diffusion
G Walsh, KP Gwinner, SR Swanson
Journal of consumer marketing 21 (2), 109-122, 2004
4202004
Understanding relationship marketing outcomes: an integration of relational benefits and relationship quality
T Henning-Thurau, KP Gwinner, DD Gremler
Journal of service research 4 (3), 230-247, 2002
4022002
The impact of customer participation and service expectation on Locus attributions following service failure
HJ Rebecca Yen, KP Gwinner, W Su
International Journal of Service Industry Management 15 (1), 7-26, 2004
2812004
Motivations of college student game attendance and word-of-mouth behavior: The impact of gender differences.
SR Swanson, K Gwinner, BV Larson, S Janda
Sport Marketing Quarterly 12 (3), 2003
2472003
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