| How loyalty extends across product categories A Grasby, A Corsi, J Dawes, C Driesener, B Sharp Journal of Consumer Behaviour 21 (1), 153-163, 2022 | 12 | 2022 |
| Measuring Audience Reach Of Outdoor Advertisements: Using Bluetooth Technology To Validate Measurement B Page, Z Anesbury, S Moshakis, A Grasby Journal of advertising research 58 (4), 456-463, 2018 | 11 | 2018 |
| Brand Extensions: Does Buying a Brand in One Category Increase Propensity to Buy It in Another? A Grasby, A Maria Corsi, J Dawes, C Driesener, B Sharp Available at SSRN 3398695, 2019 | 1 | 2019 |
| 提携研究機関誌からの論文紹介 The Advertising Research Foundation 『Journal of Advertising Research』 より Measuring Audience Reach Of Outdoor Advertisements: Using Bluetooth … B PAGE, Z ANESBURY, S MOSHAKIS, A GRASBY 日経広告研究所報/日経広告研究所 [編] 53 (3), 76-65, 2019 | | 2019 |
| Preliminary results of cross-category purchasing of extensions A Grasby, B Sharp, J Dawes, C Driesener, Corsi, Armando ANZMAC, 2017 | | 2017 |
| Exploring the duplication of purchase law for outdoor advertisements B Page, Z Anesbury, S Moshakis, A Grasby ANZMAC, 2016 | | 2016 |
| Measuring audience reach of outdoor advertisements through Bluetooth technology B Page, Z Anesbury, S Moshakis, A Grasby | | |
