| The privacy paradox: Personal information disclosure intentions versus behaviors PA Norberg, DR Horne, DA Horne Journal of consumer affairs 41 (1), 100-126, 2007 | 2021 | 2007 |
| Privacy attitudes and privacy‐related behavior PA Norberg, DR Horne Psychology & Marketing 24 (10), 829-847, 2007 | 97 | 2007 |
| The effects of fatigue on judgments of interproduct similarity MD Johnson, DR Lehmann, DR Horne International Journal of Research in Marketing 7 (1), 35-43, 1990 | 84 | 1990 |
| Attribute abstraction, feature-dimensionality, and the scaling of product similarities MD Johnson, DR Lehmann, C Fornell, DR Horne International Journal of Research in Marketing 9 (2), 131-147, 1992 | 58 | 1992 |
| Exploring consumer lying in information‐based exchanges DR Horne, PA Norberg, A Cemal Ekin Journal of Consumer Marketing 24 (2), 90-99, 2007 | 52 | 2007 |
| Gift cards: Disclosure one step removed DR Horne Journal of consumer affairs 41 (2), 341-350, 2007 | 46 | 2007 |
| Coping with information requests in marketing exchanges: an examination of pre-post affective control and behavioral coping PA Norberg, DR Horne Journal of the Academy of Marketing Science 42, 415-429, 2014 | 43 | 2014 |
| Improving supply chain efficiency through electronic payments: The case of micro-entrepreneurs in Kenya and Tanzania DR Horne, D Nickerson, M DeFanti Journal of Marketing Channels 22 (2), 83-92, 2015 | 29 | 2015 |
| Gift cards: a review and research agenda D Horne, N Bendle The international review of retail, distribution and consumer research 26 (2 …, 2016 | 23 | 2016 |
| Privacy: A Paranoid's View. DR Home, DA Home Advances in consumer research 24 (1), 1997 | 23 | 1997 |
| Unredeemed gift cards and the problem of not providing customers with value D Horne Journal of Consumer Marketing 24 (4), 192-193, 2007 | 20 | 2007 |
| Standing in the footprint: Including the self in the privacy debate and policy development PA Norberg, DA Horne, DR Horne Journal of consumer affairs 43 (3), 495-515, 2009 | 14 | 2009 |
| Database marketing: When does good practice become an invasion of privacy? DA Horne, DR Horne American Marketing Association. Conference Proceedings 13, 480, 2002 | 13 | 2002 |
| Domains of privacy: Toward an understanding of underlying factors DR Horne, DA Horne Direct Marketing Educators’ Conference, San Francisco, CA, 1998 | 13 | 1998 |
| Patterns of gift card non-redemption DR Horne, P College Consumer Interests Annual 59, 1-5, 2013 | 7 | 2013 |
| The European guide to gift and stored value cards D Horne, T Craddock, P Norberg London: Giftex Ltd, 2005 | 7 | 2005 |
| Gift certificates and customer value: Some preliminary findings DR Horne, JP Kelly Research in the Distributive Trades,, B6, 1995 | 7 | 1995 |
| Gifts: What Do You Buy the Person Who Has Everything? Nothing? DR Horne, S Sayre, DA Horne ACR North American Advances, 1996 | 5 | 1996 |
| Letters to my late dog: who's watching information quality? D Horne Journal of Consumer Marketing 27 (3), 288-290, 2010 | 3 | 2010 |
| An empirical exploration of the privacy paradox PA Norberg, DR Horne, DA Horne AMA Winter Educators’ Conference, 247-253, 2004 | 3 | 2004 |
