| The influence of sales force technology use on outcome performance S Román, R Rodríguez Journal of Business & Industrial Marketing, 2015 | 91 | 2015 |
| The mediating role of organizational complexity between enterprise resource planning and business model innovation R Rodríguez, FJ Molina-Castillo, G Svensson Industrial Marketing Management 84, 328-341, 2020 | 62 | 2020 |
| Are mobile devices a blessing or a curse? Effects of mobile technology use on salesperson role stress and job satisfaction S Román, R Rodríguez, JF Jaramillo Journal of Business & Industrial Marketing 33 (5), 651-664, 2018 | 61 | 2018 |
| Digitalization process of complex B2B sales processes–Enablers and obstacles R Rodríguez, G Svensson, EJ Mehl Technology in Society 62, 101324, 2020 | 46 | 2020 |
| Modelos de negocio en la economía colaborativa: síntesis y sugerencias R Rodríguez, G Svensson, M Pérez Esic Market Economics and Business Journal 48 (2), 255-274, 2017 | 44 | 2017 |
| Teleological sales and purchase approaches in complex business relationships–customers’ expectations before and perceptions after purchase R Rodríguez, G Svensson, S Román, G Wood Journal of Business & Industrial Marketing, 2018 | 33 | 2018 |
| Sustainability trends in public hospitals: Efforts and priorities R Rodriguez, G Svensson, G Wood Evaluation and Program Planning 78, 101742, 2020 | 22 | 2020 |
| Enterprise resource planning and business model innovation: process, evolution and outcome R Rodriguez, FJ Molina-Castillo, G Svensson European Journal of Innovation Management 23 (4), 728-752, 2019 | 20 | 2019 |
| Organizational positioning and planning of sustainability initiatives: Logic and differentiators R Rodriguez, G Svensson, D Eriksson International Journal of Public Sector Management 31 (7), 755-774, 2018 | 18 | 2018 |
| Future direction of sustainable development in private hospitals: general similarities and specific differences R Rodríguez, G Svensson, C Otero-Neira Journal of Business & Industrial Marketing 35 (3), 537-550, 2020 | 15 | 2020 |
| Desconfianza hacia la venta tradicional y electrónica: Un estudio sobre el perfil del consumidor desconfiado MIP del Riquelme, S Román-Nicolás, R Rodríguez-Herrera Universia Business Review, 132-154, 2011 | 15 | 2011 |
| Relative importance and priority of TBL elements on the corporate performance NM Hřgevold, G Svensson, R Rodriguez, D Eriksson Management of Environmental Quality: An International Journal 30 (3), 609-623, 2019 | 13 | 2019 |
| Organizational logic to prioritize between the elements of triple bottom line R Rodriguez, G Svensson, D Eriksson Benchmarking: An International Journal, 2018 | 12 | 2018 |
| Framing sustainable development through descriptive determinants in private hospitals–Orientation and organization R Rodriguez, G Svensson, C Otero-Neira Evaluation and program planning 75, 78-88, 2019 | 11 | 2019 |
| Factors and determinants of value-and business-driven sustainability initiatives in health care organizations: intrinsic differences and extrinsic similarities R Rodriguez, G Svensson, NM Hřgevold, D Eriksson Corporate Governance: The International Journal of Business in Society 19 (4 …, 2019 | 11 | 2019 |
| Time orientation in complex B2B service relationships R Rodriguez, G Svensson Marketing Intelligence & Planning 37 (4), 451-464, 2019 | 11 | 2019 |
| Assessing the future direction of sustainable development in public hospitals: Time-horizon, path and action R Rodríguez, G Svensson, C Ferro Health Policy 125 (4), 526-534, 2021 | 10 | 2021 |
| Assessing corporate planning of future sustainability initiatives in private healthcare organizations R Rodriguez, G Svensson, G Wood Evaluation and Program Planning 83, 101869, 2020 | 9 | 2020 |
| Sustainability endeavors and sustainable development in Spanish public hospitals: The case for upstream social marketing R Rodriguez, C Otero-Neira, G Svensson Journal of Social Marketing 10 (2), 215-242, 2020 | 8 | 2020 |
| Determining corporate direction in sustainable development: A multi-dimensional framework in B2B R Rodríguez, G Svensson, G Wood Journal of Business & Industrial Marketing 36 (1), 1-17, 2021 | 7 | 2021 |
Göran SvenssonProfessor Kristiania University College, NorwayVerified email at kristiania.no
