| I, Chatbot: Modeling the determinants of users’ satisfaction and continuance intention of AI-powered service agents M Ashfaq, J Yun, S Yu, SMC Loureiro Telematics and Informatics 54, 101473, 2020 | 554 | 2020 |
| Does green transformational leadership lead to green innovation? The role of green thinking and creative process engagement S Begum, M Ashfaq, E Xia, U Awan Business Strategy and the Environment 31 (1), 580-597, 2022 | 182 | 2022 |
| Customers’ expectation, satisfaction, and repurchase intention of used products online: Empirical evidence from China M Ashfaq, J Yun, A Waheed, MS Khan, M Farrukh Sage Open 9 (2), 2158244019846212, 2019 | 165 | 2019 |
| How “Green” thinking and altruism translate into purchasing intentions for electronics products: The intrinsic-extrinsic motivation mechanism F Ali, M Ashfaq, S Begum, A Ali Sustainable Production and Consumption 24, 281-291, 2020 | 140 | 2020 |
| Corporate social responsibility, innovation capability and firm performance: evidence from SME D Bahta, J Yun, MR Islam, M Ashfaq Social Responsibility Journal 17 (6), 840-860, 2021 | 113 | 2021 |
| Social media and sustainable purchasing attitude: Role of trust in social media and environmental effectiveness AU Zafar, J Shen, M Ashfaq, M Shahzad Journal of Retailing and Consumer Services 63, 102751, 2021 | 110 | 2021 |
| Achieving green product and process innovation through green leadership and creative engagement in manufacturing S Begum, E Xia, F Ali, U Awan, M Ashfaq Journal of Manufacturing Technology Management 33 (4), 656-674, 2022 | 89 | 2022 |
| My smart speaker is cool! Perceived coolness, perceived values, and users’ attitude toward smart speakers M Ashfaq, J Yun, S Yu International Journal of Human–Computer Interaction 37 (6), 560-573, 2021 | 78 | 2021 |
| You plant a virtual tree, we'll plant a real tree: Understanding users' adoption of the Ant Forest mobile gaming application from a behavioral reasoning theory perspective M Ashfaq, Q Zhang, F Ali, A Waheed, S Nawaz Journal of Cleaner Production 310, 127394, 2021 | 66 | 2021 |
| Social media celebrities and new world order. What drives purchasing behavior among social media followers? HKA Wahab, M Tao, A Tandon, M Ashfaq, A Dhir Journal of Retailing and Consumer Services 68, 103076, 2022 | 46 | 2022 |
| Understanding Ant Forest continuance: effects of user experience, personal attributes and motivational factors M Ashfaq, Q Zhang, AU Zafar, M Malik, A Waheed Industrial Management & Data Systems 122 (2), 471-498, 2022 | 32 | 2022 |
| The role of blockchain-enabled traceability, task technology fit, and user self-efficacy in mobile food delivery applications K Shahzad, Q Zhang, AU Zafar, M Ashfaq, SU Rehman Journal of Retailing and Consumer Services 73, 103331, 2023 | 30 | 2023 |
| Doing good for society! How purchasing green technology stimulates consumers toward green behavior: A structural equation modeling–artificial neural network approach M Ashfaq, A Tandon, Q Zhang, F Jabeen, A Dhir Business Strategy and the Environment 32 (4), 1274-1291, 2023 | 28 | 2023 |
| After Sales Service, Customer Satisfaction and Loyalty in Telecom Sector M Ashfaq Journal of Applied Structural Equation Modeling 3 (1), 31-42, 2019 | 28 | 2019 |
| Is marketing limited to promotional activities? The concept of marketing: A concise review of the literature A Waheed, J Yang, Z Ahmed, K Rafique, M Ashfaq Asian Development Policy Review 5 (1), 56-69, 2017 | 23 | 2017 |
| Impact of internal and external CSR on organizational performance with moderating role of culture: empirical evidence from Chinese banking sector A Waheed, Q Zhang, AU Zafar, H Zameer, M Ashfaq, A Nusrat International Journal of Bank Marketing 39 (4), 499-515, 2021 | 21 | 2021 |
| Ambidextrous Leadership and Service Recovery Performance Under B2B Selling Context: An Examination Through Service Innovation Capability B Ahmad, D Liu, MH Asif, M Ashfaq, M Irfan SAGE Open 12 (2), 21582440221096454, 2022 | 18 | 2022 |
| The acceptance and continued use of blockchain technology in supply chain management: a unified model from supply chain professional's stance K Shahzad, Q Zhang, MK Khan, M Ashfaq, M Hafeez International Journal of Emerging Markets 18 (12), 6300-6321, 2023 | 17 | 2023 |
| Green intellectual capital and green business strategy: The role of green absorptive capacity S Begum, M Ashfaq, K Asiaei, K Shahzad Business Strategy and the Environment 32 (7), 4907-4923, 2023 | 14 | 2023 |
| Influence by osmosis: Social media green communities and pro-environmental behavior J Shen, H Liang, AU Zafar, M Shahzad, U Akram, M Ashfaq Computers in Human Behavior 143, 107706, 2023 | 12 | 2023 |
