| Out in the market: a history of the gay market segment in the United States BJ Branchik Journal of Macromarketing 22 (1), 86-97, 2002 | 117 | 2002 |
| Pansies to parents: Gay male images in American print advertising BJ Branchik Journal of Macromarketing 27 (1), 38-50, 2007 | 58 | 2007 |
| Marketplace activism: a history of the African American elite market segment BJ Branchik, JF Davis Journal of Macromarketing 29 (1), 37-57, 2009 | 41 | 2009 |
| Silver dollars: The development of the US elderly market segment BJ Branchik Journal of Historical Research in Marketing 2 (2), 174-197, 2010 | 38 | 2010 |
| Self-oriented masculinity: advertisements and the changing culture of the male market BJ Branchik, TG Chowdhury Journal of Macromarketing 33 (2), 160-171, 2013 | 33 | 2013 |
| Queer ads: Gay male imagery in American advertising B Branchik Consumption Markets & Culture 10 (2), 147-158, 2007 | 32 | 2007 |
| Staying afloat: A history of maritime passenger industry marketing B Branchik Journal of Historical Research in Marketing 6 (2), 234-257, 2014 | 21 | 2014 |
| Men seeing stars: Celebrity endorsers, race, and the male consumer BJ Branchik, TG Chowdhury Journal of Marketing Theory and Practice 25 (3), 305-322, 2017 | 18 | 2017 |
| Funny, scary, dead: Negative depictions of male homosexuality in American advertising BJ Branchik, B O’Leary Journal of Historical Research in Marketing 8 (4), 524-544, 2016 | 11 | 2016 |
| From servants to spokesmen: Black male advertising models and changing US culture post World War II BJ Branchik, J Foster Davis Journal of Historical Research in Marketing 10 (4), 451-477, 2018 | 7 | 2018 |
| Black gold: a history of the African-American elite market segment BJ Branchik, JF Davis Proceedings of the Conference on Historical Analysis and Research in …, 2007 | 7 | 2007 |
| Ship ahoy: A history of maritime passenger industry marketing BJ Branchik Proceedings of the Conference on Historical Analysis and Research in …, 2011 | 5 | 2011 |
| Rainbow marketing: A historical analysis of sellers’ embrace of the gay market segment BJ Branchik Proceedings of the Conference on Historical Analysis and Research in …, 2019 | 4 | 2019 |
| Examining ethnocentrism in an age of hybrid consumers and hybrid brands: An empirical analysis TG Chowdhury, M Elahee, B Branchik, C Micu Journal of International Consumer Marketing 31 (4), 330-344, 2019 | 3 | 2019 |
| Dollars and Scents: Fragrances, Masculinity and the Evolving Male Market Segment BJ Branchik, CM Brooks Proceedings of the Conference on Historical Analysis and Research in …, 2013 | 2 | 2013 |
| Different women, different viewpoints: age, traits and women’s reaction to advertisements BJ Branchik, T Ghosh Chowdhury, JS Sacco Journal of Consumer Marketing 38 (6), 614-625, 2021 | 1 | 2021 |
| Changing the game: Racial and ethnic minority depictions in advertisements in Sports illustrated magazine BJ Branchik Proceedings of the Conference on Historical Analysis and Research in …, 2009 | 1 | 2009 |
| Eros, Thanatos, and Androgyny: Gendered Consumption of Religions and Rituals in Classical Greece Y Minowa, BJ Branchik, S Bettany, S Dobscha, L O’Malley, A Prothero Gender and consumer behavior 9, 2008 | 1 | 2008 |
| Net transaction value: Toward a unified theory of buyer decision-making BJ Branchik Florida Atlantic University, 2005 | 1 | 2005 |
| Firm-level factors contributing to successful web-based consumer product/service offerings BJ Branchik American Marketing Association. Conference Proceedings 13, 305, 2002 | 1 | 2002 |
