B2B brands on Twitter: Engaging users with a varying combination of social media content objectives, strategies, and tactics M Juntunen, E Ismagilova, EL Oikarinen Industrial Marketing Management 89, 630-641, 2020 | 107 | 2020 |
Micro-Enterprise's Digital Marketing Tools for Building Customer Relationships. T Nikunen, M Saarela, EL Oikarinen, M Muhos, L Isohella Management (18544223) 12 (2), 2017 | 94 | 2017 |
Exploring customer’s mobile banking experiences and expectations among generations X, Y and Z G Shams, MA Rehman, S Samad, EL Oikarinen Journal of Financial Services Marketing 25, 1-13, 2020 | 68 | 2020 |
Recover from a service failure: The differential effects of brand betrayal and brand disappointment on an exclusive brand offering TM Tan, MS Balaji, EL Oikarinen, S Alatalo, J Salo Journal of Business Research 123, 126-139, 2021 | 66 | 2021 |
Service encounters with virtual agents: an examination of perceived humanness as a source of customer satisfaction M Söderlund, EL Oikarinen European Journal of Marketing 55 (13), 94-121, 2021 | 51 | 2021 |
The happy virtual agent and its impact on the human customer in the service encounter M Soderlund, EL Oikarinen, TM Tan Journal of Retailing and Consumer Services 59, 102401, 2021 | 43 | 2021 |
Linking concepts of playfulness and well-being at work in retail sector S Alatalo, EL Oikarinen, A Reiman, TM Tan, EL Heikka, ... Journal of Retailing and Consumer Services 43, 226-233, 2018 | 43 | 2018 |
The dark side of open innovation: Individual affective responses as hidden tolls of the paradox of openness I Stefan, P Hurmelinna-Laukkanen, W Vanhaverbeke, EL Oikarinen Journal of Business Research 138, 360-373, 2022 | 38 | 2022 |
Preferential treatment in the service encounter M Söderlund, V Liljander, J Gummerus, P Hellman, M Lipkin, ... Journal of Service Management 25 (4), 512-530, 2014 | 34 | 2014 |
Joking with customers in the service encounter has a negative impact on customer satisfaction: Replication and extension M Söderlund, EL Oikarinen Journal of Retailing and Consumer Services 42, 55-64, 2018 | 32 | 2018 |
Perceptions of digital marketing tools in new micro-enterprises L Isohella, EL Oikarinen, M Saarela, M Muhos, T Nikunen MakeLearn 2017: Management Challenges in a Network Economy: Proceedings of …, 2017 | 28 | 2017 |
The effects of humour in online recruitment advertising EL Oikarinen, M Söderlund Australasian marketing journal 24 (3), 180-186, 2016 | 28 | 2016 |
2, 3-Butanedione monoxime (BDM) increases initial yields and improves long-term survival of isolated cardiac myocytes T Kivistö, M Mäkiranta, EL Oikarinen, S Karhu, M Weckström, LC Sellin The Japanese journal of physiology 45 (1), 203-210, 1995 | 22 | 1995 |
Jokes in the store and its effects on customer satisfaction M Söderlund, EL Oikarinen, EL Heikka The International Review of Retail, Distribution and Consumer Research 27 (3 …, 2017 | 18 | 2017 |
You are joking, right?—Connecting humour types to innovative behaviour and innovation output P Hurmelinna-Laukkanen, K Atta-Owusu, EL Oikarinen International Journal of Innovation Management 20 (08), 1640021, 2016 | 15 | 2016 |
Categorizing humorous employer brand message in a small company’s online job ads EL Oikarinen, S Saraniemi Corporate Reputation Review 19, 198-218, 2016 | 14 | 2016 |
Personality or skill: a qualitative study of humorous recruitment advertising campaign on social media EL Oikarinen, J Sinisalo International Journal of Internet Marketing and Advertising 11 (1), 22-43, 2017 | 13 | 2017 |
The hard-working virtual agent in the service encounter boosts customer satisfaction M Söderlund, EL Oikarinen, TM Tan The International Review of Retail, Distribution and Consumer Research 32 (4 …, 2022 | 9 | 2022 |
Relationships of playfulness, work engagement and innovative performance P Hurmelinna-Laukkanen, S Alatalo, EL Oikarinen, T Vuorela, H Ahola, ... European Conference on Innovation and Entrepreneurship, 273, 2016 | 8 | 2016 |
The moderating role of congruence between humor and fun climate of the company on the effects of humor in Internet job ads EL Oikarinen Advances in Advertising Research (Vol. VII) Bridging the Gap between …, 2016 | 6 | 2016 |