| Internal marketing and the mediating role of organisational competencies PK Ahmed, M Rafiq, NM Saad European journal of marketing 37 (9), 1221-1241, 2003 | 789 | 2003 |
| TQM practices, service quality, and market orientation: Some empirical evidence from a developing country N Samat, T Ramayah, NM Saad Management research news 29 (11), 713-728, 2006 | 379 | 2006 |
| Knowledge-based development for cities and societies: Integrated multi-level approaches: Integrated multi-level approaches K Metaxiotis, FJ Carrillo, T Yigitcanlar IGI Global, 2010 | 90 | 2010 |
| Internal marketing: using marketing-like approaches to build business competencies and improve performance in large Malaysian corporations NM Saad, PK Ahmed, M Rafiq Asian Academy of Management Journal 7 (2), 27-53, 2002 | 66 | 2002 |
| Artificial Intelligence Marketing (AIM) for Enhancing Customer Relationships. KLA Yau, NM Saad, YW Chong Applied Sciences 11 (18), 1-17, 2021 | 46 | 2021 |
| Revisiting the relationship between internal marketing and external marketing: The role of customer orientation NM Saad, SH Hassan, LM Shya The Journal of Developing Areas, 249-262, 2015 | 28 | 2015 |
| Buy Muslim-made first–does halal consciousness affect Muslims’ intention to purchase? SH Hassan, N Mat Saad, TA Masron, SI Ali Journal of Islamic Marketing 13 (2), 466-480, 2022 | 26 | 2022 |
| The relationship between internal marketing and implementation of strategic orientations in Malaysian service industry D Nikbin, N Nizam Saad, I Ismail International Journal of Business and Management Science 3 (1), 17-37, 2010 | 25 | 2010 |
| New marketing definition: a future agenda for low cost carrier airlines in Indonesia Y Fernando, N Mat Saad, M Sabri Haron Business Strategy Series 13 (1), 31-40, 2012 | 24 | 2012 |
| An extension of internal service quality concept: lesson from the best low-cost carrier in the six regions of the world Y Fernando, NM Saad, MS Haron International Journal of Services and Operations Management 11 (1), 13-34, 2012 | 20 | 2012 |
| Enhancing service experience through understanding: Employee experience management K Abhari, NM Saad, MS Haron International Seminar on Optimizing Business Research and Information, Binus …, 2008 | 20 | 2008 |
| Employees involvement in EMS, ISO 14001 and its spillover effects in consumer environmentally responsible behaviour N Rashid, NA Wahid, NM Saad International Conference on Environment Proceedings 3 (5), 57-62, 2006 | 19 | 2006 |
| Evaluating telepresence experience and game players’ intention to purchase product advertised in advergame Z Hussein, NA Wahid, N Saad World Academy of Science, Engineering and Technology 66, 1625-1630, 2010 | 16 | 2010 |
| Internal marketing, organizational competencies, and business performance PK Ahmed, M Rafiq, NM Saad American Marketing Association. Conference Proceedings 13, 500, 2002 | 15 | 2002 |
| Tingkah Laku Integriti Dalam Pemantapan Pengurusan Sektor Perkhidmatan Awam: Integrity Behavioral in Order to StrengtheningThe Management of Public Sector Service K Musa, N Saad, MAM Nor Management Research Journal 7, 260-277, 2018 | 14 | 2018 |
| The Influence of Store Image and Corporate Image on Customer Satisfaction: A Study in Petrol Station’s Convenience Store Patronage in Malaysia NM Saad, AZA Wahid Management International Conference, 619-631, 2017 | 7 | 2017 |
| Behavioral Study on Malaysia Game Player Experiences: How the Embedded Information Inside the Computer Game and Affect to the Player Behavior Z Hussein, NA Wahid, N Saad 9th Global Conference on Business & Economics, 2009 | 6 | 2009 |
| The Relationship between Market Orientation and Service Quality and Their Impact on Organizational Performance in Service Organizations in Malaysia N Samat, NM Saad, T Ramayah 2nd International Conference on Business & Economics,“Capitalising the …, 2005 | 6 | 2005 |
| Expanding the scope of education for sustainable development among employees of organizations involved in the implementation of the environmental management system NRNA Rashid, NA Wahid, NM Saad The 12th UNESCO-Asia-Pacific Program of Educational Innovation for …, 2008 | 5 | 2008 |
| Effectiveness of Artificial Intelligence in Building Customer Loyalty: Investigating the Mediating Role of Chatbot in the Tourism Sector of Pakistan A Khan, ABA Hamid, NM Saad, Z Hussain, AR Arif International Journal of Academic Research in Business and Social Sciences …, 2023 | 3 | 2023 |
Pervaiz AhmedSunway UniversityVerified email at sunway.edu.my
