| Assessing the relationship between youth religiosity and their alcohol use: A meta-analysis from 2008 to 2018 AM Russell, B Yu, CG Thompson, SY Sussman, AE Barry Addictive behaviors 106, 106361, 2020 | 35 | 2020 |
| “I can be who I Am when I play tekken 7”: E-sports women participants from the islamic republic of Pakistan U Hussain, B Yu, GB Cunningham, G Bennett Games and Culture 16 (8), 978-1000, 2021 | 33 | 2021 |
| Why do women watch esports? A social role perspective on spectating motives and points of attachment B Yu, NT Brison, G Bennett Computers in Human Behavior 127, 107055, 2022 | 31 | 2022 |
| The Business of Esports: The Wild Wild West on Fire B Yu Journal of Sport Management 35 (5), 476-477, 2021 | 4 | 2021 |
| Comparing Gender Consumption Motives of eSports Fans B Yu, G Bennett, N Brison Sports Marketing Association Conference Proceedings, 2019 | 3 | 2019 |
| Gamification for consumer loyalty: An exploration of unobserved heterogeneity in gamified esports social live streaming TY Qian, B Yu, R Matz, L Luo, C Xu Telematics and Informatics 85, 102062, 2023 | 2 | 2023 |
| The moderating effect of country of origin on athlete brand equity B Yu | 2 | 2017 |
| The Influence of Athlete and Team Loyalty on Sponsorship Effectiveness in eSports B Yu, G Bennett, N Brison 2019 Sport Marketing Association Conference (SMA XVII), 1 2, 2019 | 1 | 2019 |
| A Hybrid SEM-fsQCA Approach to Examine Spectators’ Toxic Behavior in Professional Team Esports Y Qian, B Yu, C Seifried, M Martinez, R Matz, L Luo | | 2024 |
| Athlete Branding in the Digital Era: Athlete Personal Branding through Self-Presentation on Twitch B Yu | | 2022 |
| Repelolicer: A Reality or Snake Oil U Hussain, B Yu South Asian Journal of Business and Management Cases 10 (2), 167-179, 2021 | | 2021 |
| “I Can be Who I Am When I Play Tekken 7”: E-sports Women Participants from the Islamic Republic of Pakistan B Yu, GB Cunningham, G Bennett | | 2021 |
| Retirement Effects on Athlete Brand Attributes and Equity B Yu, G Bennett, N Brison | | |
Gregg BennettProfessor, Sport Management at Texas A&MVerified email at tamu.edu
