Bo Yu
Bo Yu
PhD candidate, Graduate Assistant, Texas A&M University
Verified email at
Cited by
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Assessing the relationship between youth religiosity and their alcohol use: A meta-analysis from 2008 to 2018
AM Russell, B Yu, CG Thompson, SY Sussman, AE Barry
Addictive behaviors 106, 106361, 2020
“I can be who I am when I play tekken 7”: E-Sports women participants from the islamic Republic of Pakistan
U Hussain, B Yu, GB Cunningham, G Bennett
Games and Culture 16 (8), 978-1000, 2021
Why do women watch esports? A social role perspective on spectating motives and points of attachment
B Yu, NT Brison, G Bennett
Computers in Human Behavior 127, 107055, 2022
The Business of Esports: The Wild Wild West on Fire
B Yu
Journal of Sport Management 35 (5), 476-477, 2021
Comparing Gender Consumption Motives of eSports Fans
B Yu, G Bennett, N Brison
Sports Marketing Association Conference Proceedings, 2019
Repelolicer: A Reality or Snake Oil
U Hussain, B Yu
South Asian Journal of Business and Management Cases 10 (2), 167-179, 2021
The Moderating Effect of Country of Origin on Athlete Brand Equity
B Yu
The Influence of Athlete and Team Loyalty on Sponsorship Effectiveness in eSports
B Yu, G Bennett, N Brison
Retirement Effects on Athlete Brand Attributes and Equity
B Yu, G Bennett, N Brison
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