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Co-authors
- C. Page MoreauUniversity of Wisconsin School of BusinessVerified email at bus.wisc.edu
- Ravi MehtaUniversity of Illinois at Urbana ChampaignVerified email at illinois.edu
- Nilufer AydinogluKoç UniversityVerified email at ku.edu.tr
- Aradhna KrishnaDwight F. Benton Professor of Marketing, University of Michigan, Ann ArborVerified email at umich.edu
- Girish MallapragadaWeimer Faculty Fellow, Associate Professor of Marketing, Kelley School of Business, IndianaVerified email at indiana.edu
- Vishal NarayanAssociate Professor of Marketing, University of Connecticut School of BusinessVerified email at uconn.edu
- Lidan XuAssistant Professor of Marketing, University of North TexasVerified email at unt.edu