| Mining brand value propositions on Twitter: exploring the link between marketer-generated content and eWOM outcomes M Alwash, BTR Savarimuthu, M Parackal Social Network Analysis and Mining 11 (1), 83, 2021 | 18 | 2021 |
| Shallow Vs. Deep Customer Engagement - A Study of Brand Value Propositions in Twitter M Alwash, BTR Savarimuthu, M Parackal Proceedings of the 27th European Conference on Information Systems (ECIS), 1-12, 2019 | 9 | 2019 |
| Identifying and Classifying Value Propositions in Brand Tweets - a Study of Top-10 Coffee Brands. M Alwash, BTR Savarimuthu, M Parackal Proceedings of the 20th Pacific Asia Conference on Information Systems …, 2016 | 6 | 2016 |
| Analysis and Prioritization of App Reviews T Hirave, S Malgaonkar, M Alwash, J Cheriyan, S Surve 2019 International Conference on Advances in Computing, Communication and …, 2019 | 2 | 2019 |
| Investigating Value Propositions in Social Media: Studies of brand and customer exchanges on Twitter M Alwash University of Otago, 2020 | | 2020 |
| Investigating Value Propositions in Social Media M Alwash | | 2019 |
| 2019 IEEE International Conference on Advances In Computing, Communication And Control A Dankar, PP Kundapur, T Hirave, S Malgaonkar, M Alwash, J Cheriyan, ... | | |
Bastin Tony Roy SavarimuthuProfessor, University of OtagoVerified email at infoscience.otago.ac.nz
