Peter J Danaher
Peter J Danaher
Professor of Marketing and Econometrics, Monash University
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Cited by
Cited by
How firms relate to their markets: an empirical examination of contemporary marketing practices
NE Coviello, RJ Brodie, PJ Danaher, WJ Johnston
Journal of marketing 66 (3), 33-46, 2002
A comparison of online and offline consumer brand loyalty
PJ Danaher, IW Wilson, RA Davis
Marketing Science 22 (4), 461-476, 2003
Implementing a customer relationship strategy: The asymmetric impact of poor versus excellent execution
MR Colgate, PJ Danaher
Journal of the Academy of marketing Science 28 (3), 375-387, 2000
Customer satisfaction during the service delivery process
PJ Danaher, J Mattsson
European journal of Marketing 28 (5), 5-16, 1994
A comparison of question scales used for measuring customer satisfaction
PJ Danaher, V Haddrell
International Journal of Service Industry Management 7 (4), 4-26, 1996
Factors affecting online advertising recall: A study of students
PJ Danaher, GW Mullarkey
Journal of advertising research 43 (3), 252-267, 2003
Customer satisfaction in the tourist industry: A case study of visitors to New Zealand
PJ Danaher, N Arweiler
Journal of travel research 35 (1), 89-93, 1996
Marketing-mix variables and the diffusion of successive generations of a technological innovation
PJ Danaher, BGS Hardie, WP Putsis Jr
Journal of Marketing Research 38 (4), 501-514, 2001
Where, when, and how long: Factors that influence the redemption of mobile phone coupons
PJ Danaher, MS Smith, K Ranasinghe, TS Danaher
Journal of Marketing Research 52 (5), 710-725, 2015
Comparing perceptions of marketing communication channels
PJ Danaher, JR Rossiter
European Journal of Marketing 45 (1/2), 6-42, 2011
Indirect financial benefits from service quality
PJ Danaher, RT Rust
Quality Management Journal 3 (2), 63-75, 1996
Using conjoint analysis to determine the relative importance of service attributes measured in customer satisfaction surveys
PJ Danaher
Journal of retailing 73 (2), 235-260, 1997
Factors affecting web site visit duration: A cross-domain analysis
PJ Danaher, GW Mullarkey, S Essegaier
Journal of Marketing Research 43 (2), 182-194, 2006
Comparing the relative effectiveness of advertising channels: A case study of a multimedia blitz campaign
PJ Danaher, TS Dagger
Journal of Marketing Research 50 (4), 517-534, 2013
What happens to television ratings during commercial breaks?
PJ Danaher
Journal of advertising Research 35 (1), 37-37, 1995
Optimal pricing of new subscription services: Analysis of a market experiment
PJ Danaher
Marketing Science 21 (2), 119-138, 2002
The effect of competitive advertising interference on sales for packaged goods
PJ Danaher, A Bonfrer, S Dhar
Journal of Marketing Research 45 (2), 211-225, 2008
Modeling multivariate distributions using copulas: Applications in marketing
PJ Danaher, MS Smith
Marketing science 30 (1), 4-21, 2011
How often versus how long: the interplay of contact frequency and relationship duration in customer-reported service relationship strength
TS Dagger, PJ Danaher, BJ Gibbs
Journal of service research 11 (4), 371-388, 2009
Cumulative encounter satisfaction in the hotel conference process
PJ Danaher, J Mattsson
International Journal of Service Industry Management 5 (4), 69-80, 1994
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