Khawaja Zain-ul-abdin
Khawaja Zain-ul-abdin
Asst. Professor Marketing, Lahore University of Management Sciences
Verified email at lums.edu.pk
Title
Cited by
Cited by
Year
Viruses going viral: impact of fear-arousing sensationalist social media messages on user engagement
K Ali, K Zain-ul-Abdin, C Li, L Johns, AA Ali, N Carcioppolo
Science communication 41 (3), 314-338, 2019
222019
Using Facebook for Sexual Health Social Marketing in Conservative Asian Countries: A Systematic Examination
K Zainulabdin, K Ali, S Khan
Journal of Health Communication, 2017
122017
Post-truth propaganda: heuristic processing of political fake news on Facebook during the 2016 US presidential election
K Ali, K Zain-ul-abdin
Journal of Applied Communication Research 49 (1), 109-128, 2021
52021
The acceptability of online degrees in teacher training and hiring
K Zain-Ul-Abdin, J Adams
Society for Information Technology & Teacher Education International …, 2010
22010
New Media Technology in the Old World
K Zainulabdin
In Parvanta, C. & Bass, S. Health Communication: Strategies and Skills for a …, 2017
2017
Maujan.pk: Nothing ventured, Nothing Gained
K Zain-ul-abdin, K Ali, S Khan
American Journal of Management, 2016
2016
Union Railways: Selling Advertising Rights on Trains and Stations
S Ashraf, R., Zahid, A., Zainulabdin, K. &Yousaf
Asian Journal of Management Cases 13 (Sept 2016), 125-147, 2016
2016
Sunuba Spa & Rejuvenation Center: The Catch 22.
K Zain-ul-abdin, S Khan, N Javed
4th Asian Management Research and Case Conference (AMRC). Top case study award., 2015
2015
Breaking the Silence: Acceptability and impact of Girl Talk, an educational health Intervention for young Pakistani females
M Beger, K Zain-ul-abdin
Cases in Public Health Communication & Marketing (CPHCM) Journal 8, 94-114., 2015
2015
Bi-directional consumer preferences of the Asian American Consumer
K Zain-ul-abdin, K Ali
International Conference on Applied Business and Economics (ICABE), Los …, 2015
2015
The eye of the beholder: Perceptions of explicitness in sexual health advertisements in Pakistan - An empirical study.
K Zain-ul-abdin, K Ali, S Khan
The DC Conference on Health Communication, Washington D.C, USA. 2015 …, 2015
2015
Measuring eHealth Literacy in the Era of Social Media.
M Beger, K Zain-ul-abdin
The DC Conference on Health Communication, Washington D.C, USA. 2015., 2015
2015
Maujan.pk: Nothing ventured, Nothing Gained
K Zain-ul-abdin, K Ali, S Khan
North American Case Research Association Annual Conference 2015 (NACRA …, 2015
2015
Lahore Waste Management Company: Android Attendance
K Zain-ul-abdin, K Ali, S Khan
North American Case Research Association Annual Conference 2015 (NACRA …, 2015
2015
Let's talk about sex!: Acceptance of sexual health communication in Pakistani school curricula
M Vahe, K Zain-ul-abdin
The 63rd Annual Conference of the International Communication Association …, 2014
2014
Social Media Marketing in Family Planning in Religiously Conservative Countries - A Missed Opportunity or Future Potential?.
K Zain-ul-abdin, M Vahe
International Interdisciplinary Business-Economics Advancement Conference …, 2014
2014
The effect of Facebook social marketing campaigns on attitudinal norms towards women's health in Pakistan
K Zain-ul-abdin, M Vahe, P Shahab
The 12th International Conference on Communication in Healthcare 2014 …, 2014
2014
Acceptability and impact of GirlTalk, an online health information source for young Pakistani females.
M Vahe, K Zain-ul-abdin
The DC Conference on Health Communication, Washington D.C, USA. Top student …, 2013
2013
A call for health: The Current status of use of mobile phones for healthcare interventions in developing countries.
M Vahe, K Zain-ul-abdin
The Annual Conference of the International Association for Media and …, 2013
2013
Breaking the silence: News media coverage of sexual health in Pakistan
M Vahe, K Zain-ul-abdin
The South Asian Media Studies preconference workshop of the 63rd Annual …, 2013
2013
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